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The PolyU Academy for Interdisciplinary Research (PAIR) of The Hong Kong Polytechnic University (PolyU) today hosted its inaugural Public Forum for Research and Innovation. Titled “DeepSeek and Beyond”, the keynote speech was delivered by Prof. YANG Hongxia, Associate Dean (Global Engagement) of the PolyU Faculty of Computer and Mathematical Sciences and Professor of the Department of Computing, who highlighted the latest developments in artificial intelligence (AI). The event attracted over a thousand participants, including faculty members, students, alumni, and leaders from the innovation and technology sector, as well as academics and the public. Additionally, over 390,000 viewers tuned in through the live streaming platforms.
The Forum began with a welcoming speech delivered by Prof. CHEN Qingyan, Director of PAIR and Chair Professor of Building Thermal Science of the PolyU Department of Building Environment and Energy Engineering. This was followed by Prof. ZHANG Chenqi, Chair Professor of Artificial Intelligence of the PolyU Department of Data Science and Artificial Intelligence, and Director of the PolyU Shenzhen Research Institute introducing the speaker.
Prof. Zhang said, “The development of large models is at the core of competition in the AI wave. DeepSeek has demonstrated that high-performance AI models can be achieved using fewer and less advanced graphics processing units (GPUs), demonstrating that cutting-edge AI technology can be realised through the optimisation of algorithms.”
The large AI model developed by the mainland Chinese startup DeepSeek has garnered wide acclaim around the world for its low-cost, high-performance, and open-source framework, disrupting the traditional “computing power-first” logic of AI model training. At the Forum, Prof. Yang highlighted the potential of generative AI (GenAI), adding that it presents abundant opportunities for various sectors, including healthcare, finance, manufacturing, retail, media and fashion, and for applications in medical imaging analysis, fraud detection, predictive maintenance, retail inventory management, content creation, and design and marketing.
Prof. Yang also recounted the evolution of AI and shared her professional milestones with the audience, notably the development of the M6 large model, which trained a 10-trillion-parameters model using just 512 GPUs. Prof. Yang further elaborated on how her GenAI project, Co-GenAI, improves the accessibility of AI technology while minimising dependence on large-scale centralised computing resources, thereby transforming the trajectory of AI progress. This ground-breaking effort has positioned Hong Kong and the Mainland at the forefront of global advancement in GenAI.
Moderated by Prof. Zhang Chenqi, a panel discussion was also held, featuring esteemed panellists Prof. Yang Hongxia and Prof. LI Qing, Head and Chair Professor of Data Science of the PolyU Department of Computing, and Co-Director of the Research Centre for Digital Transformation of Tourism. The scholars discussed the opportunities and challenges that advancements in AI present for higher education and research. They also engaged in fruitful discussion with participants during the question-and-answer session. The topics included the application of AI in industry, the regulation of information, its impact on the employment environment and economic development, and the integration of AI technologies.
PolyU is committed to advancing AI education and research. In January 2025, the University established the Faculty of Computer and Mathematical Sciences with a vision to lead global advancements in digital transformation and AI through distinguished education, research, and knowledge transfer.
Event date: 11/03/2025
Speaker: Prof. YANG Hongxia
Hosted by: PolyU Academy for Interdisciplinary Research
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Yang Yi, who provided information and insights for this video. This case discusses the digital marketing strategy of Longfor Group, a major real estate and commercial conglomerate in China. Longfor has developed a comprehensive membership system called "Longzhu" that integrates various consumer touchpoints across its businesses, allowing customers to earn and redeem credits for a wide range of products and services. The membership program has successfully boosted customer loyalty and optimized the company's sales and expense ratio, transforming consumer data into valuable digital assets. However, the case highlights the need to balance data-driven insights with privacy concerns when building detailed user profiles.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝楊轶為本視頻提供信息和見解。本案例討論了中國大型房地產和商業集團龍湖集團的數字行銷策略。龍湖開發了一個名為「瓏珠」的綜合會員系統，整合了其業務中的各種消費者接觸點，使客戶能夠賺取和兌換各種產品和服務的積分。會員計劃成功地提高了客戶忠誠度，優化了公司的銷售和費用比率，將消費者數據轉化為有價值的數字資產。然而，該案例凸顯了在構建詳細的用戶檔案時需要平衡數據驅動的洞察力和隱私問題。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Customer clubs Customer loyalty programs Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Li Yongxing, who provided information and insights for this video. This case discusses precision marketing theory and new media platforms to reach and engage target audiences effectively. The key elements include data-driven target audience positioning, innovative content creation, multi-channel promotion, and user interaction to drive brand awareness, audience coverage, travel intent, and social media influence. The plan acknowledges potential challenges around content homogeneity and low user engagement and proposes to address these through continuous innovation, engagement improvement, and data-driven strategy adjustments.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝李永興為本視頻提供信息和見解。本案例討論了精準營銷理論和新媒體平臺如何有效觸達和吸引目標受眾。關鍵要素包括數據驅動的目標受眾定位、創新內容創作、多渠道推廣和用戶互動，以提高品牌知名度、受眾覆蓋率、旅遊意向和社交媒體影響力。該計劃承認內容同質化和用戶參與度低的潛在挑戰，並建議通過持續創新、參與度改進和數據驅動的戰略調整來解決這些問題。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Culture tourism
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Song Guilin, who provided information and insights for this video. This case discusses Douyin, a popular short video platform in China that has launched a 3-day, 2-night hotel room booking marketing project as part of its group buying feature. The marketing strategy involves accurately targeting customers, setting up promotional activities, and strengthening user interaction to boost hotel bookings and improve brand awareness. The outcomes of this project have shown significant improvements in sales performance, expansion of user groups, and enhanced brand recognition for the hotels involved. However, the case also highlights the challenges of intensified market competition and the need for hotels to build trust and improve their data analysis capabilities to optimize their marketing strategies.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝宋桂林為本視頻提供信息和見解。本案例討論了中國流行的短視頻平臺抖音，作為其團購功能的一部分，推出了一個3天2晚的酒店房間預訂營銷專案。行銷策略包括準確定位客戶、設置促銷活動和加強用戶互動，以促進酒店預訂並提高品牌知名度。該專案的成果表明，相關酒店的銷售業績、用戶群體擴大和品牌知名度都有顯著提高。然而，該案例也凸顯了市場競爭加劇的挑戰，以及酒店建立信任和提高數據分析能力以優化行銷策略的必要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
The lecture commenced with a welcome speech and speaker introduction by Prof. WANG Zuankai, Associate Vice President (Research and Innovation). In his presentation, Prof. Chen first gave a brief introduction to the United Nations’ 17 Sustainable Development Goals (SDGs) as well as the SDG monitoring practices in Mainland China. He pointed out that the Nation has adopted the high quality sustainable development concept, which emphasises harmonising the social, economic and environmental aspects in national development. Next, he elaborated on a pilot project that he led to measure Deqing County’s progress towards SDGs using geospatial and statistical information. The project was selected by the UN Department of Economic and Social Affairs as one of the first 16 good SDGs’ practices in 2020. After that, Prof. Chen shared that the achievement of sustainable development requires holistic and systematic research to build a digital governance system that can provide the basis for the scientific and orderly development of national territorial space. He also explained how territorial space sustainability studies can help unveil and analyse various patterns, such as the distributions of population, enterprises and public service facilities, and the relationships between them. To conclude, Prof. Chen introduced the national program on the development of the Realistic Geospatial Landscape Model (3dRGLm), which can generate digital description and representation of the real 3D geospatial spaces. This new geographic information system can support the Nation in achieving natural resources management and high quality sustainable development.
A question-and-answer session moderated by Prof. DING Xiaoli, Director of the Research Institute for Land and Space (RILS) and Prof. WENG Qihao, Associate Director of RILS, followed. The online and on-site audience engaged in a productive discussion with Prof. Chen.
Event date: 27/03/2024
Speaker: Prof. Jun CHEN (National Geomatics Center of China)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Sustainable development Geospatial data China Sustainable Development Goals Geographic information systems
- Resource Type:
- Video
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Others
Level up your resume with these professional resume examples. These 1800+ resume samples will help you unleash the full potential of your career.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Video
The lecture commenced with a welcome speech by Prof. CHEN Qingyan, Director of PAIR, followed by a brief speaker introduction by Prof. Christopher CHAO, Vice President (Research and Innovation).
In his presentation, Prof. Brilakis first gave a brief introduction to digital twins (DT), pointing out that DT plays a central role in digital transformation. Next, he elaborated on the application of DT in the construction industry and explained how DT is involved in the planning, design, construction, maintenance and operation processes. He introduced research conducted at the University of Cambridge on inexpensive methods for generating object-oriented infrastructure geometry, detecting, and mapping visible defects on the resulting DT, automatically extracting defect spatial measurements, and sensor and sensor data modelling. Prof. Brilakis also provided examples of how these resulting DT are further exploited in design for manufacturing and assembly (DfMA), mixed-reality-enabled mobile inspection, and proactive asset protection from accidental damage. To conclude, Prof. Brilakis stated that DT, smart materials, data science, and automation & bobotics, constitute important digital assets for driving sustainability, and pointed out the future development directions in these areas.
A question-and-answer session moderated by Prof. DING Xiaoli, Director of the Research Institute for Land and Space (RILS), and Prof. WANG Yuhong, Member of RILS, followed. This session provided both the online and on-site audience with an opportunity to engage in a fruitful discussion with Prof. Brilakis.
Event date: 08/03/2024
Speaker: Prof. Ioannis BRILAKIS (University of Cambridge)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Technology
- Keywords:
- Construction industry Digital twins (Computer simulation) Buildings -- Computer-aided design
- Resource Type:
- Video
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Video
PAIR distinguished lecture series: an overview of high performance computing and future requirements
In this talk, we examine how high performance computing has changed over the last ten years and look toward the future in terms of trends. These changes have had and will continue to impact our numerical scientific software significantly. A new generation of software libraries and algorithms are needed for the effective and reliable use of (wide area) dynamic, distributed, and parallel environments. Some of the software and algorithm challenges have already been encountered, such as the management of communication and memory hierarchies through a combination of compile-time and run-time techniques, but the increased scale of computation, depth of memory hierarchies, range of latencies, and increased run-time environment variability will make these problems much harder.
Event date: 6/12/2023
Speaker: Prof. Jack Dongarra
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Computing, Data Science and Artificial Intelligence
- Keywords:
- High performance computing
- Resource Type:
- Video
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Video
Project Planning | Project Plan In Excel With Gantt Chart | Project Management In Excel |Simplilearn
This video on project planning in Excel will help us understand the process of project planning concerning Excel. The video will explain the process of project management in Excel, elaborating on the reasons why we should use excel for project management. Then we will see the basics of a Gantt chart, along with understanding the process of making a Gantt chart in Excel. We will also see different Microsoft Excel templates, along with their features. Now, let us get started.
- Keywords:
- Project management -- Data processing Project management Microsoft Excel (Computer file)
- Resource Type:
- Video
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Others
Yushui Hot Spring Inn, a luxurious hotel, successfully implemented new media marketing and experiential strategies to meet the demands of high-end vacationers. By creating engaging content, such as TikTok videos showcasing their unique swimming pools, and hosting creative activities like Ferrari member salons, the hotel attracted a large number of fans and increased business performance. Their performance data showed significant growth in user numbers and revenue, while brand data demonstrated impressive online engagement and return on investment. The challenges ahead include accurately targeting customers in a declining economy and differentiating the hotel in a competitive landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others