Hospitality and Tourism Case Studies
PolyU OER CollectionsThis collection offers over 200 hospitality and tourism case studies covering marketing, human resources, and technology. Many include suggested discussion questions, making them easy for educators to adopt in class and encourage meaningful discussion. This resource is perfect for educators seeking practical, adaptable materials to enrich teaching and bridge the gap between theory and industry practice.
Works (264)
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Case Study
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Case Study
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Case Study
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Physical fitness centers
- Resource Type:
- Case Study
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Case Study
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Target marketing Hotels -- Marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Tourism Irel
- Resource Type:
- Case Study
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Case Study
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Restaurants -- Marketing
- Resource Type:
- Case Study
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Case Study
The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Tourism Hospitality industry -- Marketing China -- West Lake
- Resource Type:
- Case Study
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Case Study
The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Ice cream ices etc. -- Marketing Bring (Marketing)
- Resource Type:
- Case Study
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Case Study
The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Restaurants -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Health resorts -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Tourism Villages China -- Tongxiang Xian (Zhejiang Sheng)
- Resource Type:
- Case Study


