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Heart Throbbing Ireland | GreatCase100
Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.
- 0:00:48
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MTcxOTQ2NA==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - This video is made by Dr. Pearl Lin’s project ""Great Case of Marketing in the Hospitality and Tourism Industry"". A special thanks to Li Meng Hui who provided information and insights for this video.