Hospitality and Tourism Case Studies
PolyU OER CollectionsThis collection offers over 200 hospitality and tourism case studies covering marketing, human resources, and technology. Many include suggested discussion questions, making them easy for educators to adopt in class and encourage meaningful discussion. This resource is perfect for educators seeking practical, adaptable materials to enrich teaching and bridge the gap between theory and industry practice.
Works (264)
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Case Study
This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Strategic alliances (Business)
- Resource Type:
- Case Study
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Case Study
This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing COVID-19 (Disease) -- Economic aspects Restaurant management Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Live streaming Hotels -- Marketing Internet marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Target marketing Hotels -- Marketing Family vacations Hospitality industry -- Marketing Hotels -- Pet accommodations
- Resource Type:
- Case Study
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Case Study
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Target marketing Hotels -- Marketing COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks -- Marketing
- Resource Type:
- Case Study
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Case Study
This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Target marketing Special events -- Management Weddings Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Target marketing Hotels -- Marketing Hospitality industry -- Marketing Strategic alliances (Business) Travel -- Health aspects
- Resource Type:
- Case Study
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Case Study
By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Target marketing Hotels -- Marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.
- Course related:
- HTM534 Managing Marketing in the Hospitality and Tourism Industry, HTM2302 Accounting and Control in Hospitality and Tourism , HTM2304 Marketing in Hospitality and Tourism , and HTM3202 Financial Management in Hospitality and Tourism
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Social media Tourism -- Marketing China--Sichuan Sheng Internet marketing
- Resource Type:
- Case Study


