Hospitality and Tourism Case Studies

PolyU OER Collections

This collection offers over 200 hospitality and tourism case studies covering marketing, human resources, and technology. Many include suggested discussion questions, making them easy for educators to adopt in class and encourage meaningful discussion. This resource is perfect for educators seeking practical, adaptable materials to enrich teaching and bridge the gap between theory and industry practice.

Works (263)

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  • Case Study 
    ["Differentiation and Sustainability at Four Seasons Hotel Hong Kong"]

    Differentiation and Sustainability at Four Seasons Hotel Hong Kong

    Four Seasons Hotel Hong Kong stands out with eight Michelin stars, curated local experience packages, and pioneering sustainability initiatives like low-carbon spirits. However, ensuring guest understanding of eco-friendly changes, managing operational risks in off-site tours, and justifying premium-priced packages amid competition from online travel platforms and DIY options remain challenging for the hotel.

    Keywords:
    Hospitality industry Social responsibility of business Hotel management
    Resource Type:
    Case Study
     
  • Case Study 
    ["Leveraging AI for Internal Communications: Opportunities and Challenges"]

    Leveraging AI for Internal Communications: Opportunities and Challenges

    AI is transforming internal communications by enabling faster content creation, personalized messaging, and real-time translation, boosting productivity and engagement. However, challenges remain around content accuracy, potential bias, and data security, as organizations must ensure that AI-generated communications are reliable and sensitive information is protected from privacy and cybersecurity risks.

    Keywords:
    Computer security Employees -- Effect of technological innovations on Data protection Artificial intelligence
    Resource Type:
    Case Study
     
  • Case Study 
    ["Harnessing AI for Enhanced Scheduling: A Case of Orquest"]

    Harnessing AI for Enhanced Scheduling: A Case of Orquest

    Orquest uses AI-driven workforce management to optimize staff scheduling for companies like McDonald’s and ZARA, improving efficiency and employee satisfaction. While AI streamlines scheduling and reduces administrative workload, challenges remain in ensuring data quality, digital literacy, and maintaining the human touch needed to address nuanced employee needs and well-being.

    Keywords:
    Scheduling Personnel management Artificial intelligence
    Resource Type:
    Case Study
     
  • Case Study 
    ["Singapore Airlines – Navigating Competition While Sustaining Excellence"]

    Singapore Airlines – Navigating Competition While Sustaining Excellence

    Singapore Airlines (SIA), renowned for service excellence and innovation, faces new challenges despite record profits in FY2024/25. Increased competition, rising costs, and reliance on fare promotions threaten profitability and brand exclusivity. Major investments in premium products, digital transformation, and international partnerships require careful execution to sustain SIA’s premium positioning and long-term growth.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Singapore Airlines Singapore Airlines -- Management
    Resource Type:
    Case Study
     
  • Case Study 
    ["Harnessing the power of Social Media and AI: A Case of Klook"]

    Harnessing the power of Social Media and AI: A Case of Klook

    Klook, Asia’s leading travel distribution platform, offers over 500,000 products in 2,700+ destinations and leverages influencer marketing, social commerce, and AI to drive bookings and enhance user experience. However, limited reach of TikTok in-app purchases in key markets and potential over-reliance on AI impacting employee decision-making skills become key challenges for Klook.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Travel -- Computer network resources
    Resource Type:
    Case Study
     
  • Case Study 
    ["Robot Bartenders on Board!"]

    Robot Bartenders on Board!

    Royal Caribbean International’s Bionic Bar features robot bartenders that mix and serve drinks, offering guests a unique blend of efficiency and entertainment. However, the experience is limited to nine ships, and the lack of human interaction and potential technical issues may impact guest satisfaction and the overall bar atmosphere.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Royal Caribbean Cruise Line Customer satisfaction Robots Industrial Human-robot interaction
    Resource Type:
    Case Study
     
  • Case Study 
    ["Adventure at Your Fingertips: A Case of Royal Caribbean International"]

    Adventure at Your Fingertips: A Case of Royal Caribbean International

    Royal Caribbean International, the world’s leading cruise line, enhances guest experiences with its innovative mobile app, offering features like self-check-in, virtual safety briefings, personalized activity recommendations, and real-time expense tracking. However, heavy reliance on the app may disadvantage less tech-savvy guests, raising concerns about accessibility and guest satisfaction.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Royal Caribbean Cruise Line Mobile apps Cruise lines
    Resource Type:
    Case Study
     
  • Case Study 
    ["The Hong Kong Golf Club – Balancing Prestige, Access, and Land Use"]

    The Hong Kong Golf Club – Balancing Prestige, Access, and Land Use

    The Hong Kong Golf Club (HKGC), established in 1889, operates two premier golf courses and offers memberships, retail, catering, training, and venue rental. Despite its rich history and contributions to local golf, HKGC faces criticism over high costs limiting accessibility and ongoing debates about repurposing its land for public housing.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Golf L use Clubhouses China -- Hong Kong
    Resource Type:
    Case Study
     
  • Case Study 
    ["Enhancing Guest Experience Through Digital Innovation: A Case of Park Hotel Hong Kong"]

    Enhancing Guest Experience Through Digital Innovation: A Case of Park Hotel Hong Kong

    Park Hotel Hong Kong, a 4-star hotel in Tsim Sha Tsui, features 334 renovated rooms, a 360° virtual tour, and an AI concierge. Despite digital innovations and active social media marketing, the hotel faces challenges with limited staff engagement and the need to expand its presence on popular Chinese platforms.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    ["Largest Airline in the Middle East: A Case of Emirates"]

    Largest Airline in the Middle East: A Case of Emirates

    Emirates is renowned for its luxurious First Class, innovative amenities, and award-winning inflight entertainment. The introduction of Premium Economy targets affordable luxury, but limited availability and high demand present challenges. Additionally, maintaining consistent service quality across diverse offerings and routes requires significant operational resources as the airline continues to expand.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Air travel Emirates (Airline) Customer services Airlines
    Resource Type:
    Case Study