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Expired Food Promotion | GreatCase100

The case of expired foods promotion demonstrates how to expand new marketing channels while reducing waste and costs. Selling expired food needs to focus on highlighting the safety of the food to achieve a win-win-win situation for businesses, customers, and society.

Details

Author:

Yan, Ting Ting
Lin, Pearl

Affiliation:

Hong Kong Polytechnic University

Year:

2023

Language:

Chinese

Publisher:

Hong Kong Polytechnic University

Timing:

0:01:37

Keywords

Hotels -- Environmental aspects
Social responsibility of business
Hospitality industry -- Marketing
Hotels -- Marketing

Remarks

- The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MjgzODAyMA==.html
- This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Yan Ting Ting who provided information and insights for this video.