Case Study
Expired Food Promotion | GreatCase100
The case of expired foods promotion demonstrates how to expand new marketing channels while reducing waste and costs. Selling expired food needs to focus on highlighting the safety of the food to achieve a win-win-win situation for businesses, customers, and society.
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- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Yan Ting Ting who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MjgzODAyMA==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.