Four Seasons Hotel Hong Kong stands out with eight Michelin stars, curated local experience packages, and pioneering sustainability initiatives like low-carbon spirits. However, ensuring guest understanding of eco-friendly changes, managing operational risks in off-site tours, and justifying premium-priced packages amid competition from online travel platforms and DIY options remain challenging for the hotel.
Rosewood Hotel Group has embraced CSR through initiatives like global youth internships, community employment, and partnerships with local non-profits. However, these efforts present challenges, including resource allocation between CSR and core operations, potential strain on staff, reduced profits from donations, and the risk that similar programs by competitors could dilute Rosewood’s unique position in socially responsible hospitality.
The case of expired foods promotion demonstrates how to expand new marketing channels while reducing waste and costs. Selling expired food needs to focus on highlighting the safety of the food to achieve a win-win-win situation for businesses, customers, and society.
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
