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Restaurants -- Marketing
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Case Study
Uma Nota, Hong Kong’s first Brazilian-Japanese restaurant, stands out with its unique Nipo Brasileiro cuisine and vibrant boteco-inspired atmosphere. However, challenges include recruiting chefs skilled in this unique fusion, sourcing authentic Brazilian ingredients, and adapting the brand for international markets like Paris while preserving its distinctive identity.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing China -- Hong Kong Restaurant management Restaurants
- Resource Type:
- Case Study
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Case Study
Amico 1890, a cozy Italian diner in Mongkok, attracts young locals with its playful menu, social media presence, and personalized celebrations. However, its Chinese-only marketing, limited English menu, reservation-based promotions, and cash payment incentives may deter tourists, non-Chinese speakers, and cashless customers, potentially restricting broader customer growth.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing China -- Hong Kong Restaurants
- Resource Type:
- Case Study
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Case Study
Genki Sushi’s innovative “Kousoku” bullet train delivery system once set it apart in Hong Kong’s dining scene. However, as similar technologies have become widespread, its novelty has faded. The fully automated model can also alienate less tech-savvy customers, while inconsistent food quality and hygiene concerns further challenge the brand’s reputation.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Chain restaurants China -- Hong Kong Restaurants
- Resource Type:
- Case Study
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Case Study
TamJai SamGor, a popular Hong Kong noodle chain, is renowned for its spicy Mala Mixian, unique “TamJai Jie Jie” staff culture, and creative marketing campaigns. However, inconsistent food and service quality across branches risk undermining its strong brand identity, potentially leading to customer disappointment and reduced loyalty.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Chain restaurants China -- Hong Kong Restaurants
- Resource Type:
- Case Study
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Case Study
Tsui Wah, a historic Hong Kong Cha Chaan Teng chain, introduced its own delivery service and health-conscious meal options to attract new customers and adapt post-pandemic. However, intense competition from dominant delivery platforms and innovative rivals like Tai Hing, with superior app incentives, challenges Tsui Wah’s ability to regain significant market share.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Chain restaurants China -- Hong Kong Restaurants
- Resource Type:
- Case Study
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Case Study
Flyfish Club, located in the bustling heart of Manhattan New York, offers membership via NFT tokens traded on Ethereum, granting access to curated dining and events. Despite raising $14.8 million pre-opening, the club faced SEC sanctions for unregistered securities sales. Legal, technological, and volatility challenges led to a shift toward traditional paid memberships.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Customer loyalty programs
- Resource Type:
- Case Study
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Case Study
Jinan Inzone Royal Plaza Hotels launched the Shandong Cuisine Health Banquet to cater to the health-conscious dining trends of middle and high-end business travelers. The banquet combines the health benefits of Shandong Cuisine with the philosophy of Confucianism. Promoted through industry experts and media, the banquet has gained attention and increased the hotel's visibility. However, the hotel faces challenges in maintaining its popularity amidst changing dining trends and may need to continuously introduce new dishes to adapt to market changes and customer needs.
- Subjects:
- Food and Beverage, Marketing, and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Case Study
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Case Study
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Case Study
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Case Study
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study