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"Hyatt Delight" Afternoon Tea- Park Hyatt Hotel | GreatCase100

The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.

  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Huang Ying Na who provided information and insights for this video.
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4ODY2MzExMg==.html