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Results for: Affiliation Hong Kong Polytechnic University Keywords Hospitality industry -- Marketing Keywords Internet marketing Year 2023

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Sanya Conifer Hotel | GreatCase100

The case of Sanya Conifer Hotel demonstrates how to use the short video platform to precisely target groups and win much-viewing flows and exposure . Short video marketing has become a model of new technology marketing for hotels.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Social media

Resource Type:

Others
Others

Holiday Inn Express | GreatCase100

The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Bring (Marketing) Hotels -- Marketing Internet marketing Social media

Resource Type:

Others

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