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Sanya Conifer Hotel | GreatCase100

The case of Sanya Conifer Hotel demonstrates how to use the short video platform to precisely target groups and win much-viewing flows and exposure . Short video marketing has become a model of new technology marketing for hotels.

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  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MjgzNTAwOA==.html
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Lai Qin who provided information and insights for this video.