Search Constraints
Number of results to display per page
Search Results
-
Video
An online lecture on the topic of "10 Things about Fashion Branding".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Bring (Marketing) Br name products
- Resource Type:
- Video
-
Video
An online lecture on the topic of "10 easy styling tips of all time". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion
- Keywords:
- Clothing dress Fashion
- Resource Type:
- Video
-
Others
Choosing color combinations for logos is an important job as color can affect emotions and behaviors. We’ve all felt uncertain at times when designing a brand and not being able to decide what to choose. This article helps you understand how to effectively use color for a logo.
- Subjects:
- Interactive and Digital Media and Design Elements
- Keywords:
- Color in design Signs symbols -- Design Icons (Computer graphics) Logos (Symbols) -- Design
- Resource Type:
- Others
-
Video
A good way to start engaging in Scholarship of Teaching and Learning (SoTL) is to apply for project funding to conduct rigorous educational research on learning and teaching. Each triennium, the Teaching Development Grant (TDG) and Strategic Plan Fund call for proposals. Join this session to find out what these funds usually require from applicants, and hear some tips on the do's and don'ts of preparing proposals to fit those requirements.
Event Date: 20/4/2022
Facilitator(s): Dr Julia Chen (EDC), Darren Harbutt (EDC), Kenneth Tam (EDC)
- Subjects:
- Good Practices
- Keywords:
- Education -- Research grants Proposal writing for grants Proposal writing in research Research grants
- Resource Type:
- Video
-
Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
As Alice wanders through the dreamscape of Looking-Glass Land in Lewis Carroll's "Through the Looking-Glass, and What Alice Found There," she happens across a book written in an unintelligible language. Inside, she discovers an epic poem filled with nonsense, fearsome creatures, and whimsical language. Dive into Carroll's legendary poem, "Jabberwocky" and see if you can make sense of the nonsense.
- Subjects:
- English literature
- Keywords:
- Nonsense verse Jabberwocky (Carroll Lewis)
- Resource Type:
- Video
-
Others
Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
A thoughtful ode to health care, composed by Tilo Alpermann and performed on the TED@Merck KGaA, Darmstadt, Germany stage by Lars Jönnson.
- Subjects:
- Health Sciences
- Keywords:
- Piano music
- Resource Type:
- Video