The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.