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Courtyard by Marriott Xinchang | GreatCase100
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
- 0:02:16
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to He Jing who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4NzA4MjIwMA==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.