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Results for: Keywords Festivals -- Marketing Keywords Hotels -- Marketing

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Chinese New Year Celebration By AI Rabbit -Hotel Group | GreatCase100

InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing

Resource Type:

Others
Others

Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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