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The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
It covers the diversity on BPM and its derivative
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Presentation
This video was recorded at 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Washington 2010. In 2009 IBM was recognized as a finalist of the INFORMS Edelman competition for its predictive modeling initiative to improve the productivity of its global salesforce and with an estimated business impact of ~ 100 Million dollars. The first component implements some traditional propensity modeling to identify new sales opportunities and is currently used by over 13,000 sales reps. The second 'wallet estimation' component is used strategically to allocate sales resources based on validated analytical estimates of revenue opportunity. In this case study we cover the key elements leading to the success including the data integration, data mining and predictive modeling, solution delivery, human guided model validation, integration of the business process and we conclude with an assessment of the bottom-line business impact.
- Subjects:
- Management and Computing
- Keywords:
- Management -- Data processing Sales management -- Data processing
- Resource Type:
- Presentation
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Video
What in the world is organizational structure? Check out this explainer video for a quick and easy walkthrough.
- Course related:
- MM2021 Management and Organization
- Subjects:
- Management
- Keywords:
- Industrial organization
- Resource Type:
- Video
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Others
Learners read about Six Sigma philosophy and methods. The need for high quality levels for today's customers is stressed.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard)
- Resource Type:
- Others
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Video
In this video, it explains what is perception and why it is important to us.
- Course related:
- MM3141 Organizational Behaviour
- Subjects:
- Management
- Keywords:
- Perception
- Resource Type:
- Video
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Video
Each year, one in seven large corporations commits fraud. Why? To find out, Alexander Wagner takes us inside the economics, ethics and psychology of doing the right thing. Join him for an introspective journey down the slippery slopes of deception as he helps us understand why people behave the way they do.
- Subjects:
- Business Ethics
- Keywords:
- Business ethics Fraud
- Resource Type:
- Video
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Video
Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
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Video
As the child of Cambodian refugees resettled in the US, Christine Thach grew up in a tight-knit community of former refugees that taught her the value of collective success and interdependence. She credits her community's success to their readiness to embrace a team mentality and to creating a culture of empowerment. Thach argues that the collective success mindset so often seen in refugee communities, and today's competitive capitalist business culture are not at odds -- in fact, they are complementary.
- Subjects:
- Management
- Keywords:
- Industrial management
- Resource Type:
- Video
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Presentation
This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/
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Presentation
This video was recorded at Transnational ICT and Security Technology Opportunities, Ljubljana 2007. Wego works in the e-government sector. Its activities consist of consulting and software development for public administration entities, and especially of: business process and administrative proceedings engineering; front end solutions development; electronic document management (EDM).
- Subjects:
- Management and Computing
- Keywords:
- Information resources management Management information systems Internet in public administration
- Resource Type:
- Presentation
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Others
Learners view examples of waste in an office environment and are asked to consider what they can do to eliminate or reduce waste in their own workplace.
- Subjects:
- Management
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
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Video
We know the negative images of Africa -- famine and disease, conflict and corruption. But, says Ngozi Okonjo-Iweala, there's another, less-told story happening in many African nations: one of reform, economic growth and business opportunity.
- Keywords:
- Businesswomen Africa Business enterprises Industrial management
- Resource Type:
- Video
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Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
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Video
In just two decades Vietnam's exports have skyrocketed. In the same time period, their GDP per capita also took a big jump from from 3 And, this is probably the only nation in Southeast Asia whose economy remained in a good shape despite the pandemic.
In 1986 Vietnam launched a political and economic innovation campaign Doi Moi that introduced reforms intended to facilitate the transition from a centralized economy to a "socialist-oriented market economy. Doi Moi combined government planning with free-market incentives. This was similar to what China was doing at that time. At first the program abolished agricultural collectives, removed price controls on agricultural goods, and enabled farmers to sell their goods in the marketplace. It encouraged the establishment of private businesses and foreign investment, including foreign-owned enterprises. By the late 1990s, the success of the business and agricultural reforms under Doi Moi was incredible. More than 30,000 private businesses had been created, and the economy was growing at an annual rate of more than 7 percent. From the early 1990s to 2005, poverty declined from about 50 percent to 29 percent of the population. However, progress varied geographically, with most development concentrated in urban areas. While the country has shifted toward a more market-oriented economy, the Vietnamese government still continues to hold a tight rein over major sectors of the economy, such as the banking system, state-owned enterprises, and areas of foreign trade.
Also from the last 20-30 years Vietnam invested a lot in its human capital and infrastructure. Vietnam made large public investments in primary education. This was necessary, as a growing population also means a growing need for jobs. But Vietnam also invested heavily in infrastructure. And those investments paid off, with the necessary infrastructure and with market-friendly policies in place, Viet Nam became a hub for foreign investment and manufacturing in Southeast Asia.
Yet despite becoming an industrial giant, Vietnam's agricultural sector is still a major pillar of the economy. Agriculture represents 14% of GDP and employs 36% of the total workforce in 2020. Whereas Industry contributed 34.5% of GDP and employed 28% of the total workforce. Service sector represented 41.6% of GDP and employed 35% of the total workforce.
Now if you look at the trade. Today China is Vietnam’s leading trading partner with a total import and export value of US$106.7 billion, making up 22.2% of the country’s total imports and exports. Apart from China, South Korea and the US combined makes 26% of total trade which is value's 120 billion dollars.
The International trade agreements of the country have been playing a good role. In 1995, Vietnam joined the Asean free trade area. Then in the year 2000, they signed a free trade agreement with the US, and in 2007 joined the World Trade Organization. While having trade agreements with China, India, Japan and Korea. And how can we forget the recently amended Trans-Pacific Partnership. These agreements are helping the country to climb up in the value chain of the world economy.
So at the end, we can say that, in the past 30 years Vietnam has achieved tremendous growth and it is still one of the fastest growing economies. And even with all these challenges, Vietnam has potential to join the club of the high income status. And who know someday they could get near the ranks of China.
- Course related:
- AF2602 Global Economic Environment
- Subjects:
- Finance and Economics
- Keywords:
- Vietnam Economic history
- Resource Type:
- Video
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Others
Learners read how to identify a manufacturer's value streams - the first step to value stream mapping.
- Keywords:
- Process control Manufacturing processes Production management
- Resource Type:
- Others
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Others
Learners follow step-by-step instructions for creating a current-state map to identify how materials and information flow.
- Keywords:
- Manufacturing processes Production management Process control
- Resource Type:
- Others
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Open (Access) Journal-Article
Short discharge time from hospitals increases both bed availability and patients and families satisfaction. In this study, the Six Sigma process improvement methodology was applied to reduce patients discharge time in a cancer treatment hospital. Data on the duration of all activities, from the physician signing the discharge form to the patient leaving the treatment room, were collected through patient shadowing. These data were analyzed using detailed process maps and cause-and-effect diagrams. Fragmented and unstandardized processes and procedures and a lack of communication among the stakeholders were among the leading causes of long discharge times. Categorizing patients by their needs enabled better design of the discharge processes. Discrete event simulation was utilized as a decision support tool to test the effect of the improvements under different scenarios. Simplified and standardized processes, improved communications, and system-wide management are among the proposed improvements, which reduced patient discharge time by 54 from 216 minutes. Cultivating the necessary ownership through stakeholder analysis is an essential ingredient of sustainable improvement efforts.
- Subjects:
- Health Sciences and Management
- Keywords:
- Hospitals -- Administration Process control Six sigma (Quality control stard)
- Resource Type:
- Open (Access) Journal-Article
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Presentation
This video was recorded at 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Washington 2010. Crisis Management and Disaster Recovery have gained immense importance in the wake of recent man and nature inflicted calamities. A critical problem in a crisis situation is how to efficiently discover, collect, organize, search and disseminate real-time disaster information. In this paper, we address several key problems which inhibit better information sharing and collaboration between both private and public sector participants for disaster management and recovery. We design and implement a web based prototype implementation of a Business Continuity Information Network (BCIN) system utilizing the latest advances in data mining technologies to create a user-friendly, Internet-based, information-rich service and acting as a vital part of a company's business continuity process. Specifically, information extraction is used to integrate the input data from different sources; the content recommendation engine and the report summarization module provide users personalized and brief views of the disaster information; the community generation module develops spatial clustering techniques to help users build dynamic community in disasters. Currently, BCIN has been exercised at Miami-Dade County Emergency Management.
- Subjects:
- Management and Computing
- Resource Type:
- Presentation
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Others
Learners read definitions of discrete, continuous, attribute and variable data and view examples of checklist, location and item check sheets.
- Subjects:
- Management
- Keywords:
- Industrial management
- Resource Type:
- Others