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e-book
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
- Subjects:
- Marketing and Communication
- Keywords:
- Sales promotion Advertising Marketing Textbooks
- Resource Type:
- e-book
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e-book
Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features chapters with the following elements: Learning Objectives Introductory Exercises Clear expectations, relevant background, and important theories Practical, real-world examples Key Takeaways or quick internal summaries Key terms that are easily identified In-chapter assignments Postchapter assessments linked to objectives and skills acquisition Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. The text has three content categories: Foundations Process and products Contexts The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applications but also may serve as course assessments. This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School
- Subjects:
- English Language
- Keywords:
- Business writing English language -- Business English Business communication Textbooks
- Resource Type:
- e-book
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e-journal
Palgrave Communications is a multi- and interdisciplinary, open access, academic journal publishing peer-reviewed research across the humanities and social sciences.
- Keywords:
- Business Humanities Finance Industrial management Social sciences
- Resource Type:
- e-journal
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Others
Thesaurus.com is the world’s largest and most trusted free online thesaurus brought to you by Dictionary.com. For over 20 years, Thesaurus.com has been helping millions of people improve their mastery of the English language and find the precise word with over 3 million synonyms and antonyms.
- Course related:
- ELC6002 Thesis Writing for Research Students
- Subjects:
- English Language
- Keywords:
- English language -- Grammar English language -- Composition exercises English language -- Synonyms antonyms English language -- Terms phrases
- Resource Type:
- Others
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Others
Are you teaching English abroad? Then this is the channel for you! Mooncake will tell you everything you need to know about teaching English as a second language.From game ideas to classroom management tips, Mooncake has everything you need.New videos posted every Wednesday and Sunday!Teaching English abroad provides the opportunity of a lifetime to live, work, and travel while making a real impact on students' lives. But it is not only an opportunity to go and see the world. For many, it is also a career and a chance to gain valuable international work experience, treasured in today’s global job market.Whatever your reason for becoming an ESL teacher, Mooncake English is here to help provide the support and guidance you need.
- Course related:
- ELC2S02 Serving the Community through Teaching English
- Subjects:
- English Language
- Keywords:
- English language -- Study teaching -- Foreign speakers English language -- Study teaching English language -- Spoken English
- Resource Type:
- Others
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Others
As part of the BBC World Service, BBC Learning English has been teaching English to global audiences since 1943, offering free audio, video and text materials to learners around the world. From our mobile English courses in Bangladesh and Latin America to our online offer for millions of Chinese learners, BBC Learning English provides multimedia English language teaching materials to meet learners' needs. Many of our materials are delivered as full length courses but each component of the course is standalone and can be studied on its own. This means the learner can choose the best way to study for them; by following a full course or by following the individual materials most appropriate to them. You can find out more about our current and future courses here. We also have a range of long-running features such as 6 Minute English, The English We Speak and Lingohack.
- Subjects:
- English Language
- Keywords:
- English language -- Study teaching English language -- Study teaching -- Foreign speakers
- Resource Type:
- Others
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Others
IELTS Online Tests is the largest global community of students, teachers, examiners, institutions and IELTS training centres, and is currently the #1 website for online IELTS practice. We are a community-driven website with free real IELTS exams, IELTS tips and numerous innovative features to make IELTS online testing easier, helping students improve their IELTS scores online.
- Subjects:
- English Language
- Keywords:
- International English Language Testing System English language -- Examinations English language -- Problems exercises etc.
- Resource Type:
- Others
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Others
Dictionary.com is the world’s leading digital dictionary. We provide millions of English definitions, spellings, audio pronunciations, example sentences, and word origins. Dictionary.com’s main, proprietary source is the Random House Unabridged Dictionary, which is continually updated by our team of experienced lexicographers and supplemented with trusted, established sources including American Heritage and Harper Collins to support a range of language needs. Dictionary.com also offers a translation service, a Word of the Day, a crossword solver, and a wealth of editorial content that benefit the advanced word lover and the English language student alike.
- Course related:
- ENGL2003 English for Advanced Academic Writing
- Subjects:
- English Language
- Keywords:
- Dictionaries English language English language -- Terms phrases
- Resource Type:
- Others
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Video
Are you ready to have a lot of fun learning real life English with ""Learn English with TV Series?"" On this channel, we will practice and improve our listening comprehension, using your favorite TV shows, movies, and talk shows, to learn to understand native English without getting lost, without missing the jokes, and without subtitles. We will teach you how native speakers really speak, with dynamic English lessons, full of humor, jokes, and real life examples of English pronunciation, vocabulary, cultural tips, and grammar. Whether you’re a teacher or a learner, these short, fun lessons are the perfect way to start or end your classes. We also offer free PDF lessons with the full transcript, and explanations of all intermediate vocabulary, native pronunciation, cultural tips, and grammar. http://reallifeglobal.com/lewtv-compilation/
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Others
Lexico.com is a new collaboration between Dictionary.com and Oxford University Press (OUP) to help users worldwide with everyday language challenges. Lexico is powered by Oxford’s free English and Spanish dictionaries and features multi-language dictionary, thesaurus, and translation content.
- Subjects:
- English Language||Foreign Language Learning
- Keywords:
- Dictionaries English language -- Study teaching English language Spanish language Spanish language -- Study teaching
- Resource Type:
- Others