Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

Basic Quality Principles: Process for Achieving Quality in an Organization

In this learning activity you'll define and explain the broad steps in achieving quality in an organization.

Subjects:: Management
Keywords:: Quality control Quality assurance Industrial management
Resource Type:: Others

Video

Beethoven The Businessman

The revolution that made music more marketable, more personal and easier to pirate began ... at the dawn of the 19th century. José Bowen outlines how new printing technology and an improved piano gave rise to the first music industry.

Keywords:: Music trade -- Technological innovations
Resource Type:: Video

e-book

Beginning Excel

"This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2016, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before"--BC Campus website.

Subjects:: Business Information Technology
Keywords:: Electronic spreadsheets Microsoft Excel (Computer file) Textbooks
Resource Type:: e-book

e-book

Beginning Excel 2019

This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2019, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before. This textbook includes instructions for Excel for Mac also.

Subjects:: Business Information Technology
Keywords:: Textbooks Microsoft Excel (Computer file)
Resource Type:: e-book

e-book

Beyond Lean: Simulation in Practice - Second Edition

Lean thinking, as well as associated processes and tools, have involved into a ubiquitous perspective for improving systems particularly in the manufacturing arena. With application experience has come an understanding of the boundaries of lean capabilities and the benefits of getting beyond these boundaries to further improve performance. Discrete event simulation is recognized as one beyond-the-boundaries of lean technique. Thus, the fundamental goal of this text is to show how discrete event simulation can be used in addition to lean thinking to achieve greater benefits in system improvement than with lean alone. Realizing this goal requires learning the problems that simulation solves as well as the methods required to solve them. The problems that simulation solves are captured in a collection of case studies. These studies serve as metaphors for industrial problems that are commonly addressed using lean and simulation.

Keywords:: Computer simulation Lean manufacturing Textbooks
Resource Type:: e-book

Courseware

Big Data Strategies to Transform Your Business

While big data infiltrates all walks of life, most firms have not changed sufficiently to meet the challenges that come with it. In this course, you will learn how to develop a big data strategy, transform your business model and your organization. This course will enable professionals to take their organization and their own career to the next level, regardless of their background and position. Professionals will learn how to be in charge of big data instead of being subject to it. In particular, they will become familiar with tools to: - assess their current situation regarding potential big data-induced changes of a disruptive nature, - identify their options for successfully integrating big data in their strategy, business model and organization, or if not possible, how to exit quickly with as little loss as possible, and - strengthen their own position and that of their organization in our digitalized knowledge economy The course will build on the concepts of product life cycles, the business model canvas, organizational theory and digitalized management jobs (such as Chief Digital Officer or Chief Informatics Officer) to help you find the best way to deal with and benefit from big data induced changes. During the course, your most pressing questions will be answered in our feedback videos with the lecturer. In the assignments of the course, you will choose a sector and a stakeholder. For this, you will develop your own strategy and business model. This will help you identify the appropriate organizational structure and potential contributions and positions for yourself.

Subjects:: Management and Computing
Keywords:: Business -- Data processing Big data
Resource Type:: Courseware

Video

Bloomberg Video Tutorial: Basic Analysis of Risk and Return of a Bond

How to use Bloomberg to search fixed income data

Subjects:: Finance
Keywords:: Investment analysis Bonds
Resource Type:: Video

Video

Bloomberg Video Tutorial: Collecting Economic Statistics

How to use Bloomberg to gather key macroeconomic indicators

Subjects:: Economics
Keywords:: Economics Economic indicators Social sciences -- Statistics
Resource Type:: Video

Video

Bloomberg Video Tutorial: Collecting Mergers and Acquisitions Data

How to use Bloomberg to get information on mergers and acquisitions

Subjects:: Finance
Keywords:: Consolidation merger of corporations
Resource Type:: Video

Video

Bloomberg Video Tutorial: Finding Cost of Capital and Capital Structure

How to use Bloomberg to find data needed for corporate finance

Subjects:: Finance
Keywords:: Corporations -- Finance
Resource Type:: Video

Video

Bloomberg Video Tutorial: Finding Environmental, Social & Governance Analysis

How to use Bloomberg to find data related to environmental, social, and governance (ESG)

Subjects:: Finance
Keywords:: Corporations -- Investor relations Social responsibility of business Business enterprises -- Environmental aspects
Resource Type:: Video

Video

Bloomberg Video Tutorial: Finding Research Analysis by Bloomberg Intelligence Analysts

How to use Bloomberg to search for business and industry reports

Subjects:: Finance
Keywords:: Business Corporations Corporations -- Finance
Resource Type:: Video

Video

Bloomberg Video Tutorial: Finding Spot Rate, Forward Rate and Market Forecast of Currency

How to use Bloomberg to collect foreign exchange data

Subjects:: Finance
Keywords:: Money market Foreign exchange Foreign exchange rates
Resource Type:: Video

Video

Bloomberg Video Tutorial: Finding historical stock price, market index data, risk-free rate for Capital Asset Pricing Model (CAPM)

How to use Bloomberg to collect equity and market data

Subjects:: Finance
Keywords:: Stocks Corporations -- Finance Capital market
Resource Type:: Video

Video

Bloomberg Video Tutorial: Searching Companies based on Specific Criteria

How to use Bloomberg to screen companies by specific criteria

Subjects:: Finance
Keywords:: Investments Stocks Corporations -- Finance Equity
Resource Type:: Video

Video

Bloomberg Video Tutorial: Finding Dividend Payment, Dividend Growth Rate, Cost of Capital for Distributed Dividend Model

How to use Bloomberg to retrieve company financial data

Subjects:: Finance
Keywords:: Financial statements Corporations -- Finance Corporation reports
Resource Type:: Video

e-book

Bloomsbury Open Access

Open access ebooks from Bloomsbury Collections

Keywords:: Social sciences Management Design Geography Business Linguistics Humanities Economics
Resource Type:: e-book

e-book

Boundless Economics

This catalog contains educational content originally curated by Boundless. In collaboration with the Boundless team, Lumen Learning imported these OER courses to the Lumen Platform, to ensure they remain freely available to the education community after Boundless ceased operations. Lumen maintains the Boundless content in the same condition it was provided to us. Courses may contain issues with formatting, accessibility, and the degree to which content remains current, accurate, and complete.

Subjects:: Economics
Keywords:: Economics Textbooks
Resource Type:: e-book

Others

Brilliant - Probability, Statistics, and Finance

This sequence is ideal for students or early data science professionals who want to strengthen their knowledge of fundamental probability and statistics concepts. Mastery of Mathematical Fundamentals is a prerequisite.

Course related:: AMA1110 Basic Mathematics I – Calculus and Probability & Statistics
Subjects:: Finance and Mathematics and Statistics
Keywords:: Probabilities Mathematical statistics Business mathematics
Resource Type:: Others

Others

Building Relationships Through Active Listening

Learners will examine the four steps to listen actively to improve relationships.

Subjects:: Management
Keywords:: Interpersonal relations Interpersonal communication Industrial management
Resource Type:: Others

e-book

Building Strategy and Performance

This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. Kim Warren takes special care with this new textbook, Building Strategy and Performance, to ensure that it delivers instruction on how to deliver strategy powerfully over a sustained period of time. This book helps you to show your students where the levers are that they can control and how to choose what to do, when, and how much to achieve their specific goals. This book effectively outlines the dynamics of strategy, how one drives performance - past, today and into the future. It shows what causes performance to improve or deteriorate and what your students can do to change this trajectory for the better. But don't take our word for it, review the book now to see if it can help you to deliver the kind of tactical strategy course you desire for your students.

Subjects:: Management
Keywords:: Success in business Strategic planning Organizational effectiveness Textbooks
Resource Type:: e-book

e-book

Building a competitive First Nation investment climate

"This is the first edition of the open text book Building a Competitive Investment Climate on First Nation Lands. This textbook is for students who are First Nation and tribal government employees or students who would like to work for or with First Nation and tribal governments. The purpose of this textbook is to help interested First Nation and tribal governments build a competitive investment climate. Work began on this text book in early 2012 with a generous grant from the Donner Canadian Foundation. Financial support was also provided by the First Nations Tax Commission and the Tulo Centre."--BCcampus website.

Subjects:: Finance
Keywords:: Textbooks Canada Indians of North America Investment of public funds
Resource Type:: e-book

Others

Business Cards Around the World

Students read about the use of business cards in various countries and the customs that Americans should follow when presenting a card in those parts of the world.

Keywords:: Business cards Business etiquette
Resource Type:: Others

e-book

Business Communication for Success

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features chapters with the following elements: Learning Objectives Introductory Exercises Clear expectations, relevant background, and important theories Practical, real-world examples Key Takeaways or quick internal summaries Key terms that are easily identified In-chapter assignments Postchapter assessments linked to objectives and skills acquisition Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. The text has three content categories: Foundations Process and products Contexts The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applications but also may serve as course assessments. This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School

Subjects:: English Language
Keywords:: Business writing English language -- Business English Business communication Textbooks
Resource Type:: e-book

e-book

Business Computers 365

Intro to Computer Applications or Business Computers for Office 365

Subjects:: Business Information Technology
Keywords:: Microsoft Office Textbooks Business -- Computer programs
Resource Type:: e-book

Video

Business Development

This video series is designed to teach bench researchers how scientists in scientific enterprises structure business deals to achieve strategic goals. Content covers an overview of the business development process and includes identifying gaps, deal types and structure, and defining success. Concepts will be reinforced using practical examples from academic and industry settings.

Subjects:: Management
Keywords:: Business planning Industrial management
Resource Type:: Video

e-book

Business English for Success

Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that's the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you. Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. This step-by-step approach provides a clear path to student-centered learning. A wide range of writing levels and abilities are addressed, helping each student prepare for the next writing or university course. The text opens with a discussion on the sentence and then breaks it down into its elemental components, before reconstructing them into effective sentences, paragraphs, and larger assignments. Then, starting in Chapter 9: Effective Business Writing, the discussion applies lessons learned from the previous foundational chapters into common business issues and applications. From paraphrasing and plagiarism to style to the research process, the expectations increase as several common business documents are presented, including text messages and e-mail, memorandums and letters, the business proposal, business report, resume, and the sales message. This textbook has been used in classes at:Arizona Western College, Hostos Community College, Virginia State University, Truckee Meadows Community College, San Jose State University, Concordia University - Irvine, University New Brunswick - Fredericton, Cerritos College, University of Houston - Downtown, Flat World Knowledge University, A-C Central High School, University of The People, Truckee Meadows Community College, Danville Community High School

Subjects:: English Language
Keywords:: Business writing English language -- Business English Business communication Textbooks
Resource Type:: e-book

e-book

Business Ethics

Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.

Subjects:: Business Ethics
Keywords:: Business ethics Textbooks
Resource Type:: e-book

e-book

Business Law I Essentials

Business Law I Essentials is a brief introductory textbook designed to meet the scope and sequence requirements of courses on Business Law or the Legal Environment of Business. The concepts are presented in a streamlined manner, and cover the key concepts necessary to establish a strong foundation in the subject. The textbook follows a traditional approach to the study of business law. Each chapter contains learning objectives, explanatory narrative and concepts, references for further reading, and end-of-chapter questions. Business Law I Essentials may need to be supplemented with additional content, cases, or related materials, and is offered as a foundational resource that focuses on the baseline concepts, issues, and approaches.

Subjects:: Law and Legislation
Keywords:: Business enterprises -- Law legislation Commercial law Textbooks
Resource Type:: e-book

e-book

Business Law and the Legal Environment

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and regulatory issues—and organized to permit instructors to tailor the materials to their particular approach. This book engages students by relating law to everyday events with which they are already familiar (or with which they are familiarizing themselves in other business courses) and by its clear, concise, and readable style. (An earlier business law text by authors Lieberman and Siedel was hailed “the best written text in a very crowded field.”) This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.

Subjects:: Law and Legislation
Keywords:: Commercial law United States Textbooks
Resource Type:: e-book

Video

Business Model

Course related:: MM2B05 Introduction to Marketing
Subjects:: Management and Marketing
Keywords:: Business planning Strategic planning
Resource Type:: Video

Courseware

Business Model Implementation

Designing a new business model is one thing, but how do you actually put it into practice? How do you move from your current model to a new business model? In this business and management course, you will learn how to make a practical action plan to implement your new business model. You will create a business model roadmap that will include practical activities that take into consideration the possible risks associated with moving to a new business model. You will also learn about the practical factors that need to be taken into consideration during the transition process, i.e. the competency of your people and your IT, in order to successfully implement a new business model.

Subjects:: Management
Keywords:: Business planning Strategic planning Industrial management
Resource Type:: Courseware

Video

Business Model Innovation: Beating Yourself at Your Own Game

It seems as though Uber upended the taxi industry in less time than it takes to drive across Manhattan at rush hour. How did they do it, and what can legacy companies learn from their example? Business transformation expert Stefan Gross-Selbeck distills the unique qualities of today's most successful start-ups and shares strategies for replicating this spirit of hyper-innovation and disruption in any business.

Subjects:: Management
Keywords:: Business enterprises -- Technological innovations New business enterprises
Resource Type:: Video

Courseware

Business Model Metrics and Advanced Tools

Do you want to enhance your business model by creating a clear focus or implement your new business model innovation into your IT? In this business and management course, we will discuss business model agility and how specific business model metrics will help you focus on the overall goals of our business. You will also learn about advanced tools to help support the bridge between business model thinking and IT implementation.

Subjects:: Management
Keywords:: Business planning Information technology -- Management Strategic planning Industrial management
Resource Type:: Courseware

Courseware

Business Model Testing

The world is changing rapidly and full of uncertainties. The future success of a business model depends on how well it is adapted to changing circumstances. Do you want to become aware of the relevant developments in technology, markets and society? And understand how this affects your business? This business and management course will teach you how to stress test your business model. You will learn how to identify the relevant trends and uncertainties and how they impact your business model. You will analyse the strong and weak parts of your business model and look for opportunities to make your business model more robust and future proof. You will learn through real-world examples from well-known companies and interact with fellow entrepreneurs. By the end of this course, you will be able to stress test your own business model to analyse its future success.

Subjects:: Management
Keywords:: Business planning Strategic planning Industrial management
Resource Type:: Courseware

e-book

Business Plan Development Guide

This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.

Subjects:: Management
Keywords:: Business planning Textbooks
Resource Type:: e-book

Video

Business Process Management

A basic introduction to Business Process Management

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

Presentation

Business Process Mining and Formalization

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Part 1. Context Computing. Context is used as a term for packaging information for a particular need. A criterion for selecting or prioritization information from a broader pool of information could be called contextual model. Search can be contextual: http://searchpoint.ijs.si. The relevance of Context in computing seems to be growing. Many application areas see an opportunity in extending its value by introducing "context sensitivity". More details do to be found in ISWC2006 Tutorial on "context sensitivity": http://videolectures.net/iswc06_athens_ga/ Part 2. Text Mining & Light Weight Semantics. Videolectures discusses the following topics: - levels of text representations - modeling the data (Support Vector Machine) - classification into large taxonomies (DMoz) - visual & contextual search (Search Point) - multilingual search - news bias, news visualization - text enrichment (Enrycher) - knowledge based summarization - question answering (AnswerArt) - Cyc knowledge base and reasoning

Subjects:: Management and Computing
Keywords:: Data mining Information resources management Business -- Data Processing Management information systems
Resource Type:: Presentation

Others

Business Records Management

In this interactive lesson, learners read the rules for filing business records and then test their knowledge in a series of exercises. Immediate feedback is provided

Subjects:: Management
Keywords:: Records -- Management Filing systems
Resource Type:: Others

Video

Business Strategy

This video series is designed to teach bench researchers how scientists develop and execute strategy. Content includes an overview of how scientific enterprises use business strategy such as determining value proposition, identifying stakeholders, and defining vision. Concepts will be reinforced using practical examples from academic and industry settings.

Subjects:: Management
Keywords:: Strategic planning
Resource Type:: Video

Others

CEO report : the psychology of the unknown : what great problem-solvers do when they get stuck

This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.

Subjects:: Management
Keywords:: Chief executive officers -- Psychology Problem solving
Resource Type:: Others

Presentation

COIN Baseline services and negotiation support

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

Subjects:: Management and Computing
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

COIN System Demos

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

Subjects:: Management and Computing
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

COIN meets Science 2.0

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. Detailed information can be found here.

Subjects:: Management and Computing
Keywords:: Information resources management Internetworking (Telecommunication) Management information systems
Resource Type:: Presentation

Presentation

COIN services and innovation

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

Subjects:: Management and Computing
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Others

Cash Flow Crunch

Students read about cash flow problems and review suggestions for dealing with them.

Subjects:: Accounting
Keywords:: Cash flow
Resource Type:: Others

Others

Causal Inference for The Brave and True

Course related:: MM501 Research Methods
Subjects:: Statistics and Research Methods
Keywords:: Social sciences -- Statistical methods
Resource Type:: Others

Others

Cellular Manufacturing

Learners read about the benefits of grouping machines together for an efficient flow of the product.

Subjects:: Management
Keywords:: Production planning Manufacturing cells
Resource Type:: Others

Others

Children's Dream Show - Kempinski Hotel Suzhou Parent-Child Activity Promotion | GreatCase100

The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Chinese New Year Celebration By AI Rabbit -Hotel Group | GreatCase100

InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

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