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Hong Kong Polytechnic University
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This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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MOOC
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.
- Subjects:
- Communication
- Keywords:
- Social media Information technology -- Management
- Resource Type:
- MOOC
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MOOC
This data analytics course takes an interdisciplinary approach to demonstrate the data analytics process in the context of accounting and finance. The growing volume of both structured and unstructured data has pushed forward a more data-driven form of decision-making in accounting and finance. In order to keep up with the Big Data era advancements, accountants and finance professionals need to have a data analyst mindset to excel in their jobs. This course will illustrate different concepts of accounting and finance with the application of data analytics. It will not only help the learners to develop their skills to ask the right questions but also teach them how to master the data and use different tools like Excel and Tableau to analyze the data. In the end, the learners will be able to interpret the results and make their decisions effectively.
This course will use a simple framework that helps the learners to develop an analytical mindset. This framework (QDAR) has four major components:
1. Ask the right Q uestions to address an issue in accounting or finance contexts.
2. Understand the different data types and how to retrieve and clean D ata.
3. Conduct different data A nalyses to answer the questions
4. Communicate the R esults to the decision-makers using graphs, visualizations and reports.
The whole course will cover different aspects of the framework in conjunction with different types of analyses. There will be additional datasets for the verified learners through which they can practice what they have learned during the course.
- Subjects:
- Accounting and Finance
- Keywords:
- Accounting -- Data processing Finance -- Data processing
- Resource Type:
- MOOC
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MOOC
Aviation is essential for global business as it supports worldwide travelling and cargo transportation. Before COVID-19, the economic benefits generated by the industry across countries showed a growing trend. This course is aimed to provide learners with a broad understanding of airport services in different phases in terms of design and engineering. Learners will receive basic knowledge of how an airport operates. Key topics include the future perspective of air traffic control, air traffic flow management, airport management, facility planning, airport terminal design for the post-pandemic world and ground services.
- Subjects:
- Aeronautical and Aviation Engineering and Logistics
- Keywords:
- Airports -- Management Aeronautics Commercial -- Management Airlines -- Management
- Resource Type:
- MOOC
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Video
An online lecture on the topic of "A First Look into AI+ Investment".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Finance
- Keywords:
- Artificial intelligence -- Forecasting Investments
- Resource Type:
- Video
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Video
An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public.
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MOOC
Whether you are a university student trying to make sense of a difficult major course project or struggling to add value during your internship placement; or you are practicing manager struggling to find a resolution to a complex problem, issue or challenge, this course will guide you through a framework designed to help you open up the alternatives. Through this structured framework designed to help you better deal with your unstructured problems, you will learn BETTER, learn FASTER and learn MORE than you are used to. In essence, this short course will help you “HOW” to learn to (un)learn during knowledge transfer.
- Subjects:
- Management
- Keywords:
- Problem solving Dice games
- Resource Type:
- MOOC
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Video
Many fresh graduates are unaware that the jobs postings in newspapers or employment websites are only the tip of the iceberg when compared to all the actual career opportunities available on the market. Oftentimes, the advertised jobs attract dozens or even hundreds of interested candidates. Tracking down a position that is unadvertised or doesn’t yet exist is therefore worthwhile because one will face a lot less competition. In this video, a team of students are discovering the golden opportunity of their lives. Does their story inspire you to find your own future dream job?
- Keywords:
- College graduates -- Employment New business enterprises
- Resource Type:
- Video
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Video
In this video, a student, Jacob comes up with a brilliant idea to compile over hundreds of highly relevant citations for his reference list in just under an hour. Without this shortcut, Jacob might have spent a week tidying up his references before submitting his paper. Do you want to learn how Jacob so painlessly created the reference list? Watch the video below and see what Jacob ends up doing after he meets with Prof. Ian, his co-supervisor of the research project.
- Keywords:
- Bibliographical citations Report writing
- Resource Type:
- Video
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Video
Most successful people are able to perceive the world around them differently, looking creatively at organisations and systems. They uncover hidden patterns and possibilities that allow them to discover new insights and new ways of doing things. In this video, most of the teammates regard its completion as the end of a journey, there is one student who spots an opportunity to do more.
- Keywords:
- Business planning Business -- Research -- Methodology Proposal writing in business
- Resource Type:
- Video
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Video
In this video, Dr Robert Wright, a multi-award winning teacher and researcher at The Hong Kong Polytechnic University, shares his views on the various aspects of information seeking: Inspiration -- Where does he get inspiration for research? Selecting info -- How does he select appropriate information for his research projects? Evaluating info -- What criteria help him evaluate the quality of a research article? Top tips -- What tips does he have for his students to help them read and understand an academic journal article?
- Keywords:
- Business -- Research -- Methodology Management -- Research -- Methodology
- Resource Type:
- Video
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Video
In this video, Dr Charles Lam shares his views on how to deals with information at various stages of the investment deal. In his sharing, he covers 4 stages of the investment deal. In completing a deal -- What are the major steps involved in completing a real estate investment deal? In making decisions about real estate -- Which business information will inform his decision-making? In validating information -- What mechanism does he use to validate the information sources and data? In spotting bad information -- How does he spot out biased or even fraudulent information?
- Keywords:
- Investments Real estate investment Business -- Research -- Methodology Investment analysis
- Resource Type:
- Video
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Video
In this video, Ms Huang, industry analyst from Bloomberg Intelligence, shares her views on how to deals with information at various stages of research namely: At the start -- What information does Margaret seek to kick-start research into an industry theme? During the search -- How does she determine the reliability of her data sources? During the search -- What major challenges does she face when dealing with business information? At the end -- What makes her industry research valuable to investors?
- Keywords:
- Investments Business -- Research -- Methodology Investment analysis
- Resource Type:
- Video
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Video
In this video, a member of the team discovers a piece of surprising investment advice that she shares with her teammates. Watch the video to see the competition results and learn about the investment advice. What goes wrong?
- Keywords:
- Investments Investment analysis Stocks -- Prices
- Resource Type:
- Video
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Others
In this slide, it explains 3 questions: (1) What are the top 20 journals in the subject discipline of business and international management, (2) How can I find the most highly cited articles on a specific strategy, and (3) How can I find the articles from practitioner magazines and newspapers.
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Video
In this video, a team of students now planning a marketing strategy for their business, and require theoretical frameworks and concepts found in the academic literature, that is, academic journal articles. They have so many questions, such as which articles are most influential and should be read first, which are the top journals in the field, and who are the prolific authors on the topic?
- Keywords:
- Information retrieval Information resources -- Evaluation Bibliometrics
- Resource Type:
- Video
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Video
With power searching, you can quickly identify the many freely available, top-quality reports produced by professional bodies such as top investment banks, accounting firms, and management consultancies. In this video, a student, Christina demonstrates three advanced search tips on Google.
- Keywords:
- Google (Firm) Web search engines Internet searching
- Resource Type:
- Video
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Others
In this slide, it explains 3 questions: (1) How do I gather the forecast of key economic indicators in Hong Kong, (2) How can I find the market data and analytics for mobile phones in China, and (3) How can I create a customized table to compare P/F ratios of all constituent stocks in Hang Seng Index.
- Keywords:
- China -- Hong Kong Economic conditions -- Statistics Business -- Databases
- Resource Type:
- Others
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Video
For most of us, research starts with a search engine like Google. Is a search engine always the best tool for getting business information? Have you experienced the frustration of not being able to find what you need online? In this video, the students on the team are about to face some challenges as they begin their information search.
- Keywords:
- Business planning Corporations -- Finance Proposal writing in business
- Resource Type:
- Video