Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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A "Special" Dinner - Park Hyatt Hangzhou| GreatCase100

Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.

Subjects:: Hotel, Travel and Tourism, Marketing, and Food and Beverage
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Nanjing Jinling Hotel - Thanksgiving Michelin Feast | GreatCase100

Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Da Dong Roast Duck | GreatCase100

The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
Resource Type:: Others

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A "Special" Dinner - Park Hyatt Hangzhou| GreatCase100

Nanjing Jinling Hotel - Thanksgiving Michelin Feast | GreatCase100

Da Dong Roast Duck | GreatCase100

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