Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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"Cloudy Dreamland" Wedding Art Exhibition - Hangzhou Fayun Anman | GreatCase100

Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
Resource Type:: Others

Others

The Ball- Hyatt on the Bund Shanghai Hotel | GreatCase100

This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
Resource Type:: Others

Others

Hotel Wedding and Business Events Promotion | GreatCase100

This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
Resource Type:: Others

Others

Silver Star Crown Hotel | GreatCase100

The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
Resource Type:: Others

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"Cloudy Dreamland" Wedding Art Exhibition - Hangzhou Fayun Anman | GreatCase100

The Ball- Hyatt on the Bund Shanghai Hotel | GreatCase100

Hotel Wedding and Business Events Promotion | GreatCase100

Silver Star Crown Hotel | GreatCase100

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