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Results for: Affiliation Hong Kong Polytechnic University Keywords COVID-19 (Disease) -- Economic aspect Keywords Hotels -- Marketing Keywords Target marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Marketing Strategy for Business Travelers during COVID-19 | GreatCase100

This case highlights a successful marketing strategy employed by a hotel in Hangzhou during the COVID-19 pandemic to attract business travelers. By conducting customer profiling and implementing promotional activities targeting the needs of the financial and consulting industries, the hotel achieved significant growth in room nights and bookings from the Boston Consulting Group. The strategy included offering additional benefits, promoting meeting facilities through the company's intranet, and providing personalized services to project team clients. The outcome was a 7.2-fold increase in production volume compared to the previous year. This case underscores the importance of timely market analysis, customization of promotional plans, and precise targeting to achieve successful marketing outcomes.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Target marketing Hospitality industry -- Marketing

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Others
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Hotel Innovative Product | GreatCase100

The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing

Resource Type:

Others

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Marketing Strategy for Business Travelers during COVID-19 | GreatCase100

Hotel Innovative Product | GreatCase100

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