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Results for: Affiliation Hong Kong Polytechnic University Keywords Social responsibility of business Keywords Hotels -- Marketing

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“Travel with a purpose” -The Hilton Hotel Group | GreatCase100

The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management

Resource Type:

Others
Others

Expired Food Promotion | GreatCase100

The case of expired foods promotion demonstrates how to expand new marketing channels while reducing waste and costs. Selling expired food needs to focus on highlighting the safety of the food to achieve a win-win-win situation for businesses, customers, and society.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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