Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Affiliation Hong Kong Polytechnic University Keywords Target marketing Keywords COVID-19 (Disease) -- Economic aspect

Others

Marketing Strategy for Business Travelers during COVID-19 | GreatCase100

This case highlights a successful marketing strategy employed by a hotel in Hangzhou during the COVID-19 pandemic to attract business travelers. By conducting customer profiling and implementing promotional activities targeting the needs of the financial and consulting industries, the hotel achieved significant growth in room nights and bookings from the Boston Consulting Group. The strategy included offering additional benefits, promoting meeting facilities through the company's intranet, and providing personalized services to project team clients. The outcome was a 7.2-fold increase in production volume compared to the previous year. This case underscores the importance of timely market analysis, customization of promotional plans, and precise targeting to achieve successful marketing outcomes.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Target marketing Hospitality industry -- Marketing

Resource Type:

Others
Others

Hotel Innovative Product | GreatCase100

The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing

Resource Type:

Others

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Keywords

Resource Type

Creator / Instructor

Affiliation

Year

Language

Used in

Marketing Strategy for Business Travelers during COVID-19 | GreatCase100

Hotel Innovative Product | GreatCase100

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results