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Hong Kong Polytechnic University
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This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others
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Video
In the age of information, everyone is easy to be satisfied with the so-called "facts". However, a young man, Ah On believes that the truth-seeking spirit just like playing a trick, you can only one-side of the "truth". Let's check out whether the buddies of Ah On have this truth-seeking spirit or not.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
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Video
In facing the developer hegemony, Ah Bao’s convenient store is being forced to relocate. His best friend, Ah On gave up the opportunity to study aboard and insisted to stay in Hong Kong and film a documentary about the reconstruction of the old district. Why did he give up the study? Let’s find out the story of Ah On.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
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Video
There are many strange things happened in the old building, is it a trick played by the developers? Let’s continue the story to see what happened on the 5 young people.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
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Video
In order to realize the unfinished plan of Ah On, some of his friends conduct the interview, some of them responsible for the on-site investigation while some of them do the background research. Do you want to know what are they going to do? Let’s check it out!
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
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Video
Here comes to the last episode! Let's check out whether they can realize the unfinished plan of Ah On.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
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Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others
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Others
This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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