Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100

This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.

  • - This PDF is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Yang Fan who provided information and insights for this PDF.