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Sofitel Jinan Silver Plaza Hotel | GreatCase100

This case study discusses how Sofitel Jinan Silver Plaza Hotel created distinctive and personalized cultural products by leveraging traditional Chinese festivals such as Dragon Boat and Mid-Autumn. This helped the hotel to establish new revenue channels and achieve a breakthrough, generating a revenue of 2.6 million yuan with a 20% year-on-year growth, making it a leader in the hotel industry's integration of culture and tourism.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Festivals -- Marketing Hospitality industry -- Marketing

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Others
Others

The Palace Museum Cultural and Creative Product Promotion | GreatCase100

This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Museums -- Marketing Gu gong bo wu yuan (China)

Resource Type:

Others
Others

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing

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Others

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Sofitel Jinan Silver Plaza Hotel | GreatCase100

The Palace Museum Cultural and Creative Product Promotion | GreatCase100

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

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