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MOOC
Aviation is essential for global business as it supports worldwide travelling and cargo transportation. Before COVID-19, the economic benefits generated by the industry across countries showed a growing trend. This course is aimed to provide learners with a broad understanding of airport services in different phases in terms of design and engineering. Learners will receive basic knowledge of how an airport operates. Key topics include the future perspective of air traffic control, air traffic flow management, airport management, facility planning, airport terminal design for the post-pandemic world and ground services.
- Subjects:
- Aeronautical and Aviation Engineering and Logistics
- Keywords:
- Airports -- Management Aeronautics Commercial -- Management Airlines -- Management
- Resource Type:
- MOOC
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Video
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Travel -- Computer network resources Tourism -- Marketing Marketing
- Resource Type:
- Video
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MOOC
Learn about the integrative power of knowledge management, Big Data and Cloud Computing, and how they impact the new business era.
- Subjects:
- Business Information Technology, Management, Computing, and Industrial and Systems Engineering
- Keywords:
- Big data Knowledge management
- Resource Type:
- MOOC
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Others
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
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MOOC
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.
- Subjects:
- Communication
- Keywords:
- Social media Information technology -- Management
- Resource Type:
- MOOC
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Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
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Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
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Video
A more indepth on conventional and theoretical treatment about Business Process Management
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
In this lecture, we further study business process management in particular about how organizational structure or different types of organizational structure can support business process management.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Others
This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Video
With power searching, you can quickly identify the many freely available, top-quality reports produced by professional bodies such as top investment banks, accounting firms, and management consultancies. In this video, a student, Christina demonstrates three advanced search tips on Google.
- Keywords:
- Google (Firm) Web search engines Internet searching
- Resource Type:
- Video
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Video
A video about process management. It shows you precisely why processes are important in the operations for organizations, why transitions are so dependent on processes and why they cannot operate without it?
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
This lecture covers the topic of process-based organizations
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Others
In this slide, it explains 3 questions: (1) How do I gather the forecast of key economic indicators in Hong Kong, (2) How can I find the market data and analytics for mobile phones in China, and (3) How can I create a customized table to compare P/F ratios of all constituent stocks in Hang Seng Index.
- Keywords:
- China -- Hong Kong Economic conditions -- Statistics Business -- Databases
- Resource Type:
- Others
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Others
In this slide, it explains 3 questions: (1) What are the top 20 journals in the subject discipline of business and international management, (2) How can I find the most highly cited articles on a specific strategy, and (3) How can I find the articles from practitioner magazines and newspapers.
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Video
In this video, a student, Jacob comes up with a brilliant idea to compile over hundreds of highly relevant citations for his reference list in just under an hour. Without this shortcut, Jacob might have spent a week tidying up his references before submitting his paper. Do you want to learn how Jacob so painlessly created the reference list? Watch the video below and see what Jacob ends up doing after he meets with Prof. Ian, his co-supervisor of the research project.
- Keywords:
- Bibliographical citations Report writing
- Resource Type:
- Video
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Video
Staying F.O.C.U.S.E.D!
Learn BETTER. Learn FASTER. Learn MORE than you are used to.
To learn more about the idea of the “ecosystem” that we built around the FOCUSED philosophy and its accompanying 7 colourful dice framework, please visit the FOCUSED homepage.
Most problems, issues, and challenges remain unsolved because we end up resorting to our past habitual attempts without being mindful of new ways of thinking and new ways of doing. This video will showcase an innovative new strategic thinking framework that is designed to make you think more deeply and peripherally about your organization's unsolved problems, and in the process, open up alternatives not contemplated before.
This video illustrates the F.O.C.U.S.E.D. Dice framework, to help open your thinking about complex issues. Each letter represents different key behaviors:
"F" - Bring Fresh Perspective
"O" - Think, feel and act like an Owner/ Manager
"C" - Show Connected-thinking
"U" - Have a Sense of Urgency
"S" - Show Team SPIRIT
"E" - Always Engage
"D" - Exercise Deliberate Practice
- Subjects:
- Management
- Keywords:
- Problem solving Dice games
- Resource Type:
- Video
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MOOC
Whether you are a university student trying to make sense of a difficult major course project or struggling to add value during your internship placement; or you are practicing manager struggling to find a resolution to a complex problem, issue or challenge, this course will guide you through a framework designed to help you open up the alternatives. Through this structured framework designed to help you better deal with your unstructured problems, you will learn BETTER, learn FASTER and learn MORE than you are used to. In essence, this short course will help you “HOW” to learn to (un)learn during knowledge transfer.
- Subjects:
- Management
- Keywords:
- Problem solving Dice games
- Resource Type:
- MOOC
-
Video
In this video, a member of the team discovers a piece of surprising investment advice that she shares with her teammates. Watch the video to see the competition results and learn about the investment advice. What goes wrong?
- Keywords:
- Investments Investment analysis Stocks -- Prices
- Resource Type:
- Video
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