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This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
In this learning activity you'll review how to write effective goal statements.
- Subjects:
- Management
- Keywords:
- Employee motivation Corporate culture
- Resource Type:
- Others
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Others
The learner will study an effective workplace email being written while a narrator explains the step-by-step process. The learner will distinguish the difference between poorly written and effectively written emails.
- Subjects:
- English Language
- Keywords:
- Commercial correspondence Business writing Letter writing
- Resource Type:
- Others
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Others
Learners read about Six Sigma philosophy and methods. The need for high quality levels for today's customers is stressed.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard)
- Resource Type:
- Others
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Others
Learners view examples of waste in an office environment and are asked to consider what they can do to eliminate or reduce waste in their own workplace.
- Subjects:
- Management
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
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Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
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Others
Learners read how to identify a manufacturer's value streams - the first step to value stream mapping.
- Keywords:
- Process control Manufacturing processes Production management
- Resource Type:
- Others
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Others
Learners follow step-by-step instructions for creating a current-state map to identify how materials and information flow.
- Keywords:
- Manufacturing processes Production management Process control
- Resource Type:
- Others
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Others
Learners read definitions of discrete, continuous, attribute and variable data and view examples of checklist, location and item check sheets.
- Subjects:
- Management
- Keywords:
- Industrial management
- Resource Type:
- Others
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Others
In this learning object you'll examine the supply and demand curves and to demonstrate the effects on equilibrium price/quantity and on price ceilings and floors.
- Subjects:
- Economics
- Keywords:
- Supply dem
- Resource Type:
- Others
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Others
Diversifly's Unconscious Gender Bias Training.
In this virtual role-play you will learn by experiencing bias as a female character in a typical workplace scene about to unfold around you.
We have developed the world's first mobile corporate learning platform for diversity & inclusion (D&I) in virtual reality…and we support flexible working, so entire workforces can learn anywhere at anytime with just a smartphone and mobile VR goggles to hand (contact us to ship you some!).
- Course related:
- MM5021 Business Ethics
- Subjects:
- Management
- Keywords:
- Sex discrimination in employment Sex discrimination against women
- Resource Type:
- Others
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Others
We provide advice and resources to enable you to develop and/or extend your statistical computing skills, helping you to independently use common statistical packages (R, Stata, SAS, SPSS) for the analysis of research data.
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Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
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Others
This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
- Resource Type:
- Others
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Others
Learners read about a process for sorting items in the workplace. "Sort" is the first of the five steps in 5S.
- Subjects:
- Management
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
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Others
Learners listen to effective techniques to successfully interact with customers via the telephone. They also submit their own suggested replies to customers in various scenarios. Topics include general telephone etiquette, dealing with angry callers, working with confused or unsure customers, and managing voicemail. A quiz completes this customer service activity.
- Keywords:
- Telephone etiquette Telephone in business
- Resource Type:
- Others
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Others
Students read how the Plan-Do-Check-Act Cycle is used in problem-solving and process improvement. In an interactive exercise, students organize process improvement steps following this model.
- Subjects:
- Management
- Keywords:
- Process control Industrial management
- Resource Type:
- Others
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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Others
The learner will explore the techniques used to identify cause-and-effect relationships of a particular problem.
- Subjects:
- Management
- Keywords:
- Root cause analysis Problem solving
- Resource Type:
- Others
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Others
Students read about the Federal Reserve System's structure and goals and the tools it uses to control the flow of money and credit in the economy. At the end of this activity, learners are asked to write how they would solve specific economic problems if they served on the Fed's Board of Governors.
- Subjects:
- Economics and Finance
- Keywords:
- Money supply Fiscal policy Macroeconomics
- Resource Type:
- Others
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Others
Welcome to the Coding Train with Daniel Shiffman! A community dedicated to learning creative coding with beginner-friendly tutorials and projects on YouTube and more.
- Subjects:
- Computing
- Keywords:
- Coding theory Computer programming
- Resource Type:
- Others
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Others
Students read how profits can be doubled with the elimination of only a fraction of the "waste" in a company's operation.
- Subjects:
- Management
- Keywords:
- Workflow -- Management Process control Production management
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
Learners consider a variety of business etiquette situations and determine if the response given is appropriate or inappropriate.
- Keywords:
- Interpersonal relations Business etiquette
- Resource Type:
- Others
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Others
The learner will examine strategies for evaluating new ideas and accepting change that will enhance teamwork
- Subjects:
- Management
- Keywords:
- Teams in the workplace
- Resource Type:
- Others
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Others
The learner will identify individual roles that help teams accomplish goals.
- Subjects:
- Management
- Keywords:
- Teams in the workplace
- Resource Type:
- Others
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Others
Learners read descriptions of the following training and certification levels for organizations using a lean approach to quality: "green belt," "black belt," "master black belt," and "champion."
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard)
- Resource Type:
- Others
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Others
Students examine examples for calculation yield, throughput yield, rolled throughput yield, and payback, each of which is used to analyze process performance in a Six Sigma project.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard)
- Resource Type:
- Others
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Others
Learners read how low defect levels can cut production costs. Six Sigma success means reduced inspection expenses, less rework, and fewer customer complaints.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard)
- Resource Type:
- Others
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Others
Get to know the six sigma belt level rankings so you can build skills that will help your company function more smoothly and advance your career.
- Subjects:
- Management
- Keywords:
- Total quality management Organizational effectiveness Six sigma (Quality control stard)
- Resource Type:
- Others
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Others
In this interactive object, learners examine the five problem-solving steps of Define, Measure, Analyze, Improve, and Control. Some of the most common measures and tools are listed for each step.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard)
- Resource Type:
- Others
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Others
In this slide, it explains 3 questions: (1) What are the top 20 journals in the subject discipline of business and international management, (2) How can I find the most highly cited articles on a specific strategy, and (3) How can I find the articles from practitioner magazines and newspapers.
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Others
In this slide, it explains 3 questions: (1) How do I gather the forecast of key economic indicators in Hong Kong, (2) How can I find the market data and analytics for mobile phones in China, and (3) How can I create a customized table to compare P/F ratios of all constituent stocks in Hang Seng Index.
- Keywords:
- China -- Hong Kong Economic conditions -- Statistics Business -- Databases
- Resource Type:
- Others
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Others
Our Salary Survey is based on the analysis of permanent, interim and contract placements made across each of our geographies and recruitment disciplines during 2018, and our predictions for the year ahead.
- Subjects:
- Management
- Keywords:
- China Southeast Asia Wages
- Resource Type:
- Others
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Others
In this interactive object, learners apply their knowledge of the Association of Records Managers and Administrators (ARMA) filing rules by organizing and filing records alphabetically, numerically, and by subject.
- Subjects:
- Management
- Keywords:
- Filing systems Records -- Management
- Resource Type:
- Others
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Others
In this screencast, learners read an explanation of the file rules and indexing that have been developed by the Association of Records Managers and Administrators.
- Subjects:
- Management
- Keywords:
- Filing systems Records -- Management
- Resource Type:
- Others
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Others
Learners examine a bank statement and a reconciliation form and study how to balance a checking account.
- Subjects:
- Accounting
- Keywords:
- Financial statements Accounting
- Resource Type:
- Others
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Others
In this learning activity you'll be introduced to the cause and effect diagram.
- Subjects:
- Management
- Keywords:
- Root cause analysis Problem solving
- Resource Type:
- Others
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Others
Learners answer 24 multiple-choice questions regarding quality assurance. Immediate feedback is provided.
- Subjects:
- Management
- Keywords:
- Quality assurance Quality control
- Resource Type:
- Others
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Others
In this interactive object, learners read about the differences between push and pull manufacturing systems. A brief quiz completes the activity.
- Subjects:
- Management
- Keywords:
- Production management
- Resource Type:
- Others
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Others
You'll understand how to use a run chart to describe a manufacturing problem.
- Subjects:
- Management
- Keywords:
- Process control Problem solving Production management
- Resource Type:
- Others
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Others
This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
Continuous improvement programs are sprouting up all over as organizations strive to better themselves and gain an edge. The topic list is long and varied, and sometimes it seems as though a program a month is needed just to keep up. Unfortunately, failed programs far outnumber successes, and improvement rates remain distressingly low. Why? Because most companies have failed to grasp a basic truth. Continuous improvement requires a commitment to learning. How, after all, can an organization improve without first learning something new? Solving a problem, introducing a product, and reengineering a process all require seeing the world in a new light and acting accordingly. In the absence of learning, companies—and individuals—simply repeat old practices. Change remains cosmetic, and improvements are either fortuitous or short-lived.
- Course related:
- MM4311 Strategic Management
- Subjects:
- Management
- Keywords:
- Organizational learning
- Resource Type:
- Others
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Others
Observe disorganization in an office setting and choose solutions to the problems as if playing the board game "Clue."
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
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Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
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Others
Our MYOB accounting practice sets teach students the practical skills essential to accounting using the MYOB accounting software package. This requires students to complete a one-month accounting cycle for a fictional business with all posting, journalising and financial reporting completed using the actual MYOB accounting software.
- Course related:
- AF3211 Accounting Information System
- Subjects:
- Accounting
- Keywords:
- Accounting -- Computer programs MYOB (Computer program)
- Resource Type:
- Others
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Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
-
Others
Learners read about the characteristics of a lean/six sigma culture.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard) Corporate culture
- Resource Type:
- Others
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