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e-book
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Textbooks
- Resource Type:
- e-book
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e-book
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Internet advertising Textbooks
- Resource Type:
- e-book
-
Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
In this learning activity you'll review how to write effective goal statements.
- Subjects:
- Management
- Keywords:
- Employee motivation Corporate culture
- Resource Type:
- Others
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Others
The learner will study an effective workplace email being written while a narrator explains the step-by-step process. The learner will distinguish the difference between poorly written and effectively written emails.
- Subjects:
- English Language
- Keywords:
- Commercial correspondence Business writing Letter writing
- Resource Type:
- Others
-
e-book
The booklet "Write your best Paper" summarizes the most important topics in a step by step instruction with a timeline and many practical tips.
- Subjects:
- Economics and Statistics and Research Methods
- Keywords:
- Academic writing Dissertations Academic -- Authorship
- Resource Type:
- e-book
-
Presentation
This video was recorded at 5th Annual European Semantic Web Conference (ESWC), Tenerife 2008. The degree of automation in the management of the business process space of single enterprises and whole value chains is still unsatisfying. A key source of problems are representational heterogeneities between the various perspectives and the various stages in the life-cycles of business processes. Typical examples are incompatible representations of the managerial vs. the IT perspective, or the gap between normative modeling for compliance purposes and process execution log data. As early as in the 1990s, researchers have evaluated the potential of using ontologies for improving business process management in the context of the TOVE project; however, the impact of that work remained beyond initial expectations. Since 2005, there is now a renewed and growing interest in exploiting ontologies, of varying expressivity and focus, for advancing the state of the art in business process management, in particular in ERP-centric IT landscapes. The term "Semantic Business Process Management" has been suggested for the described branch of research in an early 2005 paper, which is now frequently cited as the first description of the overall vision. A flagship activity in the field is the European research project "SUPER", with more than a dozen premier industrial and academic partners, among them SAP, IDS Scheer, and IBM. In the past two years, substantial advancement has been made in investigating the theoretical and practical branches of this vision. However, the interdisciplinary nature of the topic requires a tight collaboration of researcher from multiple fields of, namely the BPM, SOA, Semantic Web, Semantic Web services, and Economics communities. There is a clear need for an annual event at which those communities meet, debate, challenge each others approaches, and eventually align their research efforts. Due to the strong involvement of Semantic Web researchers in the field, ESWC is the ideal target venue for this event. In this workshop, we want to bring together experts from the relevant communities and help reach agreement on a roadmap for SBPM research. We aim at bundling experiences and prototypes from the successful application of Semantic Web technology to BPM in various industries, like automotive, engineering, chemical and pharmaceutical, and services domains. The particular focus is on deriving reusable best-practices from such experiences, and to yield convincing showcases of semantic technology.
- Subjects:
- Management and Computing
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Presentation
-
Presentation
This video was recorded at 5th Annual European Semantic Web Conference (ESWC), Tenerife 2008. The degree of automation in the management of the business process space of single enterprises and whole value chains is still unsatisfying. A key source of problems are representational heterogeneities between the various perspectives and the various stages in the life-cycles of business processes. Typical examples are incompatible representations of the managerial vs. the IT perspective, or the gap between normative modeling for compliance purposes and process execution log data. As early as in the 1990s, researchers have evaluated the potential of using ontologies for improving business process management in the context of the TOVE project; however, the impact of that work remained beyond initial expectations. Since 2005, there is now a renewed and growing interest in exploiting ontologies, of varying expressivity and focus, for advancing the state of the art in business process management, in particular in ERP-centric IT landscapes. The term "Semantic Business Process Management" has been suggested for the described branch of research in an early 2005 paper, which is now frequently cited as the first description of the overall vision. A flagship activity in the field is the European research project "SUPER", with more than a dozen premier industrial and academic partners, among them SAP, IDS Scheer, and IBM. In the past two years, substantial advancement has been made in investigating the theoretical and practical branches of this vision. However, the interdisciplinary nature of the topic requires a tight collaboration of researcher from multiple fields of, namely the BPM, SOA, Semantic Web, Semantic Web services, and Economics communities. There is a clear need for an annual event at which those communities meet, debate, challenge each others approaches, and eventually align their research efforts. Due to the strong involvement of Semantic Web researchers in the field, ESWC is the ideal target venue for this event. In this workshop, we want to bring together experts from the relevant communities and help reach agreement on a roadmap for SBPM research. We aim at bundling experiences and prototypes from the successful application of Semantic Web technology to BPM in various industries, like automotive, engineering, chemical and pharmaceutical, and services domains. The particular focus is on deriving reusable best-practices from such experiences, and to yield convincing showcases of semantic technology.
- Subjects:
- Management and Computing
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Presentation
-
Presentation
This video was recorded at 5th Annual European Semantic Web Conference (ESWC), Tenerife 2008. The degree of automation in the management of the business process space of single enterprises and whole value chains is still unsatisfying. A key source of problems are representational heterogeneities between the various perspectives and the various stages in the life-cycles of business processes. Typical examples are incompatible representations of the managerial vs. the IT perspective, or the gap between normative modeling for compliance purposes and process execution log data. As early as in the 1990s, researchers have evaluated the potential of using ontologies for improving business process management in the context of the TOVE project; however, the impact of that work remained beyond initial expectations. Since 2005, there is now a renewed and growing interest in exploiting ontologies, of varying expressivity and focus, for advancing the state of the art in business process management, in particular in ERP-centric IT landscapes. The term "Semantic Business Process Management" has been suggested for the described branch of research in an early 2005 paper, which is now frequently cited as the first description of the overall vision. A flagship activity in the field is the European research project "SUPER", with more than a dozen premier industrial and academic partners, among them SAP, IDS Scheer, and IBM. In the past two years, substantial advancement has been made in investigating the theoretical and practical branches of this vision. However, the interdisciplinary nature of the topic requires a tight collaboration of researcher from multiple fields of, namely the BPM, SOA, Semantic Web, Semantic Web services, and Economics communities. There is a clear need for an annual event at which those communities meet, debate, challenge each others approaches, and eventually align their research efforts. Due to the strong involvement of Semantic Web researchers in the field, ESWC is the ideal target venue for this event. In this workshop, we want to bring together experts from the relevant communities and help reach agreement on a roadmap for SBPM research. We aim at bundling experiences and prototypes from the successful application of Semantic Web technology to BPM in various industries, like automotive, engineering, chemical and pharmaceutical, and services domains. The particular focus is on deriving reusable best-practices from such experiences, and to yield convincing showcases of semantic technology.
- Subjects:
- Management and Computing
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Presentation
-
Video
Kirsten Hall has a provocative question: is it time to stop celebrating women in business, just for being women in business? Maybe, she suggests, we can wind down the idea of corporate women's groups - and position women in business as the new normal.
- Keywords:
- Businesswomen
- Resource Type:
- Video
-
Video
In this video, Prof Klaus Tochtermann, the Director of Leibniz Information Centre for Economics (ZBW) and Professor of Media Informatics of University of Kiel in German shares his view on the importance of becoming information literate.
- Keywords:
- Information literacy
- Resource Type:
- Video
-
Video
Dissenters are often dismissed as disruptive, disrespectful and annoying. But when it comes to business, challenging the status quo can bring much needed change to any organization. Andrew Millar defends the dissenters of the world, arguing that these stalwarts are arguing out of compassion with an aim to improve ideas. In this impassioned talk, Millar shares lessons that any company or loyal objector can use to work strengthen their organization.
- Subjects:
- Management
- Keywords:
- Leadership Industrial management Business communication
- Resource Type:
- Video
-
Video
As the popularity of remote working continues to spread, workers today can collaborate across cities, countries and even multiple time zones. How does this change office dynamics? And how can we make sure that all employees, both at headquarters and at home, feel connected? Matt Mullenweg, cofounder of Wordpress and CEO of Automattic (which has a 100 percent distributed workforce), shares his secrets.
- Subjects:
- Management
- Keywords:
- Flexible work arrangements
- Resource Type:
- Video
-
Video
Many African countries are poor for a simple reason, says entrepreneur Magatte Wade: governments have created far too many obstacles to starting and running a business. In this passionate talk, Wade breaks down the challenges of doing business on the continent and offers some solutions of her own -- while calling on leaders to do their part, too.
- Subjects:
- Management
- Keywords:
- Africa Entrepreneurship Industrial management
- Resource Type:
- Video
-
Video
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
- Subjects:
- Marketing
- Keywords:
- Gender identity Marketing
- Resource Type:
- Video
-
Video
To have a better understanding on the importance of BPM by watching a video about graduates of Industrial Systems Engineering at PolyU and the good work by Professor Devonport Tom Davenport.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Video
It covers the diversity on BPM and its derivative
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Presentation
This video was recorded at 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Washington 2010. In 2009 IBM was recognized as a finalist of the INFORMS Edelman competition for its predictive modeling initiative to improve the productivity of its global salesforce and with an estimated business impact of ~ 100 Million dollars. The first component implements some traditional propensity modeling to identify new sales opportunities and is currently used by over 13,000 sales reps. The second 'wallet estimation' component is used strategically to allocate sales resources based on validated analytical estimates of revenue opportunity. In this case study we cover the key elements leading to the success including the data integration, data mining and predictive modeling, solution delivery, human guided model validation, integration of the business process and we conclude with an assessment of the bottom-line business impact.
- Subjects:
- Management and Computing
- Keywords:
- Management -- Data processing Sales management -- Data processing
- Resource Type:
- Presentation
-
Video
What in the world is organizational structure? Check out this explainer video for a quick and easy walkthrough.
- Course related:
- MM2021 Management and Organization
- Subjects:
- Management
- Keywords:
- Industrial organization
- Resource Type:
- Video