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Results for: Keywords Bed and breakfast accommodations -- Marketing Remove constraint Keywords: Bed and breakfast accommodations -- Marketing Language Chinese Remove constraint Language: Chinese Year 2023 Remove constraint Year: 2023

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    Immersive Vacation - Dali Ning Fu Sea Inn | GreatCase100

    Immersive Vacation - Dali Ning Fu Sea Inn | GreatCase100

    The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    Sichuan Chengdu Qingxia Mountain Residence Promotion | GreatCase100

    Sichuan Chengdu Qingxia Mountain Residence Promotion | GreatCase100

    The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
    Resource Type:
    Others
     
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    Airbnb-48 Hours Enough to Play | GreatCase100

    Airbnb-48 Hours Enough to Play | GreatCase100

    This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Bed breakfast accommodations -- Marketing Airbnb (Firm)
    Resource Type:
    Others