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The Starry Town at the Foot of the Great Wall- Gubei Water Town | GreatCase100

The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Tourism -- Marketing China -- Beijing Tourism

Resource Type:

Others
Others

Da Dong Roast Duck | GreatCase100

The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing

Resource Type:

Others

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