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Video
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Travel -- Computer network resources Tourism -- Marketing Marketing
- Resource Type:
- Video
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Others
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
Ocean Park Academy Hong Kong (OPAHK) was founded in 2004 to deliver education programmes in the diversified environment of Ocean Park. We aspire to become the ideal destination for life-wide learning where students of different ages can learn about nature and conservation in an enjoyable atmosphere.
- Course related:
- HTM3209 Attractions and Visitor Management and HTM4335 Theme Parks and Attractions
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks
- Resource Type:
- Others
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Others
Whether you’re interested in traveling to a new city, going on a cruise, or cooking a new dish — we’re committed to inspiring you to experience travel in a whole new way. Lonely Planet’s collection of 825+ travel and guidebooks is sure to inspire the traveler within.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Travel
- Resource Type:
- Others
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Video
An online lecture on the topic of "Food as a Universal Language in World Tourism".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Food tourism Travel Tourism
- Resource Type:
- Video
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Video
Air transport liberalisation has been marked by two major developments, i.e. the advent of the hub-and-spoke network and the emergence of Low Fare Airlines (LFAs). All major Full Service Network Carrier (FSNCs) have heavily relied on hub operations to effectively compete in the long-haul market against LFAs which until recently focused on point-to-point, short-haul services. Recent competiton dynamics, however, have led to the gradual blurring of the different airline business models. LFAs have now established strong bases in satellite/airports and/or in low-cost terminals of major airports. Moreover, they have introduced long-haul flights thus competing with FSNCs at a new level. The lecture will highlight all the above issues focusing on their strategic business and geopolitical implications for aiport hubs. It will also discuss how Hong Kong International Airport can build on its current advantages to play focal role in the new environment.
Event Date: 16/06/2017
Speaker: Prof. Andreas Papatheodorou (University of Aegean)
Hosted by: School of Hotel and Tourism Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Airlines -- Rates Airports Hong Kong International Airport Aeronautics Commercial
- Resource Type:
- Video
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Others
In this animated learning object, students read about the backflow of contaminated water and how to prevent it.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Plumbing Potable water Sewage
- Resource Type:
- Others
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Others
Learners read a list of issues to be considered when traveling internationally, such as the beliefs, communication styles, gift-giving customs, and entertainment preferences of people in various cultures.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Manners customs Travel -- Social aspects
- Resource Type:
- Others
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e-book
"This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC's tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national, and finally provincial context. Chapters contain "Spotlight On" boxes that highlight an organization, business, or other key component and "Take a Closer Look" features that encourage further reading on particular subjects. Key terms, exercises and case studies can be found at the end of each chapter."--BC Campus website.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- British Columbia Hospitality industry Textbooks Tourism
- Resource Type:
- e-book
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MOOC
Marketing encompasses the various ways you communicate, differentiate, and reinforce your hospitality brand promise to potential customers. In the hospitality industry, the world of digital marketing is opening doors no one knew existed and driving customer engagement, feedback, and endorsements faster than ever. Whether you are a marketing professional or have found yourself taking on the marketing responsibility for your organization, this certificate program will prepare you to apply fundamental hospitality marketing concepts and principles, focused on the world of digital marketing, in your organization. In this program, you will investigate the current status of your marketing strategy; assess the different levers that can be adjusted to drive revenue and react to demand; and develop a diverse collection of digital marketing strategies to apply, monitor, and evaluate. Through best practices and industry case studies, you will contextualize these concepts and lay a solid foundation for applying them to your workplace.
- Course related:
- HTM2304 Marketing in Hospitality and Tourism and HTM4324 Customer Relationship Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Revenue management
- Resource Type:
- MOOC
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MOOC
Driving Hotel Revenues is an online course where you will develop a comprehensive knowledge base related to three key areas of hospitality marketing and sales: - Distribution Channels - Revenue Management - E-Marketing and Social Media
- Course related:
- HTM3202 Financial Management in Hospitality and Tourism and HTM4337 Revenue Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Revenue management
- Resource Type:
- MOOC
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Video
The speaker discuss about the topic "Has hotek design changed forever". Jonathan Ashmore, founder and director of ANARCHITECT, and Diane Thorsen, design director at Gensler Middle East as well as hoteliers Justin Kim, GM of The Merchant House Bahrain and Laura Eggleton, GM at Hotel Indigo Dubai Downtown, all met virtually to discuss the future of design.
- Course related:
- HTM3207 Lodging and Accommodation Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Design construction
- Resource Type:
- Video
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Video
A video showing technology based tourism in future
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Information technology Tourism -- Computer network resources Tourism
- Resource Type:
- Video
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MOOC
covers the basics of hotel demand management, distribution, and revenue management. participants will learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotel management Hospitality industry -- Management
- Resource Type:
- MOOC
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MOOC
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Revenue management Hospitality industry -- Management Hospitality Industry -- Marketing
- Resource Type:
- MOOC
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e-book
Human Resources
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food service -- Personnel management Hospitality industry -- Personnel management Hotels -- Personnel management
- Resource Type:
- e-book
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e-journal
The online version of the official publication of the almost 100-year-old American Hotel and Lodging Association (AH&LA), Lodging provides readers with hospitality related industry news, financial trends, and legislative information.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Motel management Hotel management
- Resource Type:
- e-journal
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MOOC
for individuals who are desirous of discovering the career opportunities and adventures available to and experienced by the Hospitality/Tourism industry professional person.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry
- Resource Type:
- MOOC
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Video
A webinar introducing a value-based planning and development method for cultural tourism from within the community. Through planning and sustainable practices, tourism can support earned livelihood, cultural retention, and resource protection.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Heritage tourism Sustainable tourism
- Resource Type:
- Video
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Courseware
Topics in Cultural Heritage Tourism Event Planning and Management explores the core principles of event planning and management as it specifically relates to cultural heritage tourism, demonstrating the principles through the case study of three existing cultural heritage festivals
- Subjects:
- Event and Convention and Hotel, Travel and Tourism
- Keywords:
- Heritage tourism
- Resource Type:
- Courseware