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Fanta Wild Theme Park | GreatCase100

This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing

Resource Type:

Others
Others

Holiday Inn Express | GreatCase100

The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Bring (Marketing) Hotels -- Marketing Internet marketing Social media

Resource Type:

Others
Others

Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.

Subjects:

Hotel, Travel and Tourism

Keywords:

China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media

Resource Type:

Others

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