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Results for: Keywords Festivals -- Marketing Language Chinese Language English Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Year 2023

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Hotel Mooncake Promotion | GreatCase100

This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing

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Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing

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Others

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Hotel Mooncake Promotion | GreatCase100

Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

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