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China Tourism Group RV Travel | GreatCase100

The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing

Resource Type:

Others
Others

RV Travel Marketing Case Study | GreatCase100

This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing

Resource Type:

Others

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