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China Tourism Group RV Travel | GreatCase100
The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.
- 0:02:05
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Wu Ming Yuan who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4OTMxMTc1Ng==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.