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Results for: Communication and Promotion Keywords Tourism

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The Case of Wuzhen | GreatCase100

The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng)

Resource Type:

Others
Others

Faxi Temple's Mamori Product Promotion | GreatCase100

The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples

Resource Type:

Others
Others

Fliggy Japan Kyushu Promotion | GreatCase100

The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Japan -- Kyūshū Region Tourism -- Marketing Tourism

Resource Type:

Others
MOOC

Innovation and Technology Management in Tourism and Hospitality

Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hospitality industry Tourism Technological innovations

Resource Type:

MOOC

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