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Fliggy Japan Kyushu Promotion | GreatCase100

The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.

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  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Ma Yun who provided information and insights for this video.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MDUzNDkxNg==.html