Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

Heart Throbbing Ireland | GreatCase100

Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Tourism -- Marketing Tourism Irel
Resource Type:: Others

Others

The Case of Wuzhen | GreatCase100

The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng)
Resource Type:: Others

Others

Fliggy Japan Kyushu Promotion | GreatCase100

The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Japan -- Kyūshū Region Tourism -- Marketing Tourism
Resource Type:: Others

Others

Hangzhou Grocery Market | GreatCase100

The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Markets -- China -- Hangzhou China -- Hangzhou Tourism -- Marketing Tourism
Resource Type:: Others

Video

Food as a Universal Language in World Tourism

An online lecture on the topic of "Food as a Universal Language in World Tourism".This lecture is suitable for secondary school and university students as well as the general public.

Subjects:: Food and Beverage and Hotel, Travel and Tourism
Keywords:: Food tourism Travel Tourism
Resource Type:: Video

e-book

Introduction to tourism and hospitality in BC

"This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC's tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national, and finally provincial context. Chapters contain "Spotlight On" boxes that highlight an organization, business, or other key component and "Take a Closer Look" features that encourage further reading on particular subjects. Key terms, exercises and case studies can be found at the end of each chapter."--BC Campus website.

Subjects:: Hotel, Travel and Tourism
Keywords:: British Columbia Hospitality industry Textbooks Tourism
Resource Type:: e-book

e-book

Introduction to Tourism and Hospitality in BC

This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC's tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national and finally provincial context. Some chapters are quite global in focus while others concentrate primarily on British Columbia. Chapter content is based on available data and research, and input from collaborators. Each chapter features “Spotlight On” text boxes that highlight an organization, business, or other key component of the chapter's theme. “Take a Closer Look” features encourage students to do further reading on particular subjects. At the end of each chapter, key terms are presented in alphabetical order to help students gain confidence with terminology. These are followed by chapter exercises and a case study for in-depth exploration of the subject matter. Key terms are summarized in a Glossary at the end of the textbook.