Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Le Meurice Hotel | GreatCase100

This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
Resource Type:: Others

Others

Hotel Mooncake Promotion | GreatCase100

This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
Resource Type:: Others

Others

Disney Cruises | GreatCase100

This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Cruise lines -- Marketing Disney Cruise Line
Resource Type:: Others

Others

Atour Light Hotel | GreatCase100

This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Xi Bei-I Love Oat | GreatCase100

This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Valentine's Day Restaurants -- Marketing
Resource Type:: Others

Others

Airbnb-48 Hours Enough to Play | GreatCase100

This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bed breakfast accommodations -- Marketing Airbnb (Firm)
Resource Type:: Others

Others

Fanta Wild Theme Park | GreatCase100

This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
Resource Type:: Others

Others

Tonglu Tourism Destination Marketing | GreatCase100

This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Tourism -- Marketing China -- Hangzhou
Resource Type:: Others

Others

Huang Bao Che Car Rentals | GreatCase100

This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Tourism -- Marketing Automobile leasing renting
Resource Type:: Others

Others

Marriott Bonvoy Membership Program- Marriott Hotels & Resorts | GreatCase100

This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
Resource Type:: Others

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Le Meurice Hotel | GreatCase100

Hotel Mooncake Promotion | GreatCase100

Disney Cruises | GreatCase100

Atour Light Hotel | GreatCase100

Xi Bei-I Love Oat | GreatCase100

Airbnb-48 Hours Enough to Play | GreatCase100

Fanta Wild Theme Park | GreatCase100

Tonglu Tourism Destination Marketing | GreatCase100

Huang Bao Che Car Rentals | GreatCase100

Marriott Bonvoy Membership Program- Marriott Hotels & Resorts | GreatCase100

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