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Results for: Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Tags sim Strategic Digital Marketing

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Hermes of Ice Cream - Zhong Xue Gao | GreatCase100

The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Bring (Marketing) Ice cream ices etc. -- Marketing

Resource Type:

Others
Others

Hotel Wedding and Business Events Promotion | GreatCase100

This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management

Resource Type:

Others

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