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Crowne Plaza Chengdu West | GreatCase100

The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing

Resource Type:

Others
Others

“Travel with a purpose” -The Hilton Hotel Group | GreatCase100

The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management

Resource Type:

Others

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