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  • Others 
    Macau Tower Convention and Entertainment Center | GreatCase100

    Macau Tower Convention and Entertainment Center | GreatCase100

    The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    China -- Macau (Special Administrative Region) Tourism -- Marketing
    Resource Type:
    Others
     
  • Others 
    Chinese New Year Celebration By AI Rabbit -Hotel Group | GreatCase100

    Chinese New Year Celebration By AI Rabbit -Hotel Group | GreatCase100

    InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others