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    Shangri-La K20 Happy Growth Plan |GreatCase100

    Shangri-La K20 Happy Growth Plan |GreatCase100

    This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Yanqiu, who provided information and insights for this video. This case discusses how Shangri-La Hotel Group has launched the "K20 Happy Growth Plan" to target the parent-child market and address the challenges of high occupancy rates on weekdays and relatively quiet business on weekends. The plan involves launching various interactive and educational parent-child activities that leverage the hotel's characteristics, such as little chef programs and fire safety workshops. The marketing strategy has successfully increased hotel revenue, venue utilization, and exposure to the parent-child customer segment, but the hotels must continue innovating and promoting the activities to sustain the plan's development in the long run.
    本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉雁秋為本視頻提供信息和見解。本案例討論了香格裡拉酒店集團推出“K20快樂成長計劃”，針對親子市場，應對工作日入住率高、週末營業相對安靜的挑戰。該計劃包括推出各種互動式、教育性的親子活動，充分利用酒店的特色，如小廚師專案、消防安全工作坊等。該行銷策略成功地增加了酒店收入、場地利用率和對親子客戶群的曝光率，但從長遠來看，酒店必須繼續創新和推廣活動，以維持該計劃的發展。

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    "Socializing with Strangers + Active Sharing" - Camping Product Promotion | GreatCase100

    "Socializing with Strangers + Active Sharing" - Camping Product Promotion | GreatCase100

    The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    Diaoyutai MGM Hospitality's MGM Lion Club Member Reward Program | GreatCase100

    Diaoyutai MGM Hospitality's MGM Lion Club Member Reward Program | GreatCase100

    Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

    Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

    Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Live streaming Tourism -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    Agent Based Modeling using AnyLogic Professional

    Agent Based Modeling using AnyLogic Professional

    Agent based modeling focuses on the individual active components of a system. This is in contrast to both the more abstract system dynamics approach, and the process-focused discrete event method. With agent based modeling, active entities, known as agents, must be identified and their behavior defined. They may be people, households, vehicles, equipment, products, or companies, whatever is relevant to the system. Connections between them are established, environmental variables set, and simulations run. The global dynamics of the system then emerge from the interactions of the many individual behaviors. AnyLogic combines professional discrete event, system dynamics, and agent based modeling in one platform for efficient, no compromise results. In our white paper, Multimethod Simulation Modeling for Business Applications, we investigate these three main simulation modeling approaches and construct a multimethod model example to illustrate the advantages of multimethod simulation modeling. Read the white paper and see why hybrid models are always a better choice!

    Course related:
    CE631 Simulation and IT Applications in Construction
    Subjects:
    Computing, Data Science and Artificial Intelligence and Business Information Technology
    Keywords:
    Multiagent systems Computer simulation System analysis -- Data processing
    Resource Type:
    Others
     
  • Others 
    Github

    Github

    GitHub is a development platform inspired by the way you work. From open source to business, you can host and review code, manage projects, and build software alongside 50 million developers. GitHub brings teams together to work through problems, move ideas forward, and learn from each other along the way. You can write better code, manage your chaos, and find the right tools in GitHub.

    Course related:
    EIE6811 Guided Study in Electronic and Information Engineering I/II/III and EE4006A Individual Project
    Subjects:
    Computing, Data Science and Artificial Intelligence
    Keywords:
    Computer software -- Development Software engineering Git (Computer file)
    Resource Type:
    Others
     
  • Others 
    Agile Software Development: It’s Implication for AI products and Developers

    Agile Software Development: It’s Implication for AI products and Developers

    Software developments is advancing the technological world today. This changes have far more reaching implications in I.T industries such as Big data, Artificial intelligence and Agile Software development methodologies. Competition in the software development ecosystem has made developers to build software that are quick and reliable and often referred to as Agile development. Agile transformation is real and requires rethinking the business management, recruitment process and data strategy in a bid to stimulate disruptive solutions from within in-house development and deployment. AI product development would require rapid transformational changes within any organization. This can be accomplished by establishing specific operating models that permit development teams with the freedom of technology choice. This publication highlights some operating models that can be adopted to improve the success of AI products using Agile software development methodologies.

    Subjects:
    Computing, Data Science and Artificial Intelligence
    Keywords:
    Agile software development
    Resource Type:
    Others
     
  • Others 
    IBUS330 E-Portfolio

    IBUS330 E-Portfolio

    IBUS 330 is a three-credit, upper-division core course for the BSBA degree and a prerequisite for all advanced International Business courses. In addition to providing an introduction to the field it also includes a major emphasis on culture. As a part of a multi-year process of continual development and improvement, the current course redesign of the writing component specifically addresses a major problem and criticism of online courses; namely the lack of any significant writing component in the curriculum. The continual development of writing and several enhancements to address the other major problems/criticisms of online mega courses is addressed in this report.

    Subjects:
    Management and English language
    Keywords:
    Business education
    Resource Type:
    Others
     
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