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EVEN HOTEL Chengdu Jinniu, a high-end hotel brand focusing on a healthy lifestyle, offers various sports and health experiences to guests. To build brand awareness, the hotel recruits employees who love sports and organizes activities in the surrounding communities. Live streams, sports-themed videos, and inviting fitness enthusiasts to hold events further increase exposure. These efforts have attracted community residents, KOLs, and national champions like Ye Yin, who endorse the hotel. The marketing plan has shortened the opening period and increased occupancy rate and revenue. Challenges include customer source dispersion and managing marketing and operating costs. Overall, EVEN HOTEL Chengdu Jinniu successfully integrates exercise and a healthy lifestyle into its brand positioning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
3D4Medical is credited with transforming medical learning and practice around the world with its proprietary and ground-breaking 3D medical technology. This technology disrupts traditional methods of education by providing revolutionary applications that allow the educator, student, healthcare professional and patient to explore and experience medical education like never before, putting high-quality accessible 3D anatomical information at their fingertips. 3D4Medical has received many prestigious Apple awards, including a Design and Innovation Award, ‘Best of 2015’ and ‘Best of 2016’ and has featured on stage at both Apple and Microsoft Keynotes. 3D4Medical has also received the US-Ireland Research Innovation Award. 3D4Medical’s flagship platform, Complete Anatomy, is the world’s most advanced anatomy platform. In 2019, it achieved over 1.2 million registered users, and across its suite of apps 3D4Medical has had over 25 million downloads and regularly claims the title of #1 medical app on the app stores of Apple, Microsoft and Google in 160 countries. In 2019, 3D4Medical’s SaaS-based subscription business has grown with over 100K annual subscribers.
- Course related:
- RS2040 Functional Anatomy
- Subjects:
- Health Sciences
- Keywords:
- Human physiology -- Computer simulation Human anatomy
- Resource Type:
- Others