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The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
- Resource Type:
- Others
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Others
Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Video
In this video, Prof. Christine Bruce explains that being information literate help you find creative and innovative ways of doing things, which is invaluably advantageous to your wider profession.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
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Video
In this video, it shows an HKUST engineering showing how an engineer goes from identifying problems to coming up with a viable solution. As you watch it, see how in less than 3.5 minutes he: Explains the origin of the problem (questions) Drawbacks of the electric field device for water disinfection(originally) Design problems (barriers) that needed to be considered in engineering solutions. How engineers think creatively
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Research Pulse circuits Bacteria Electric fields -- Industrial applications
- Resource Type:
- Video
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Video
Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical originality in organizations is often lacking. Alan Iny offers a key to think outside the box: apply doubt to the very models and philosophies that make up the box itself.
- Keywords:
- Creative ability in business
- Resource Type:
- Video
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Video
The water hyacinth may look like a harmless, even beautiful flowering plant -- but it's actually an invasive aquatic weed that clogs waterways, stopping trade, interrupting schooling and disrupting everyday life. In this scourge, green entrepreneur Achenyo Idachaba saw opportunity. Follow her journey as she turns weeds into woven wonders.
- Keywords:
- Businesswomen Agriculture
- Resource Type:
- Video
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Video
What is the blockchain? If you don't know, you should; if you do, chances are you still need some clarification on how it actually works. Don Tapscott is here to help, demystifying this world-changing, trust-building technology which, he says, represents nothing less than the second generation of the internet and holds the potential to transform money, business, government and society.
- Subjects:
- Finance and Economics
- Keywords:
- Banks banking -- Technological innovations Blockchains (Databases)
- Resource Type:
- Video
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Video
On the TED@BCG stage, AI pathfinder Philipp Gerbert dispels the myth of AI as a complex and mysterious tool for business. In reality, he says, even those of us outside Silicon Valley can have an intimate understanding of AI and put it to work today. Gerbert walks us through the ABC's of AI and what it can mean for your organization.
- Keywords:
- Business enterprises -- Technological innovations Artificial intelligence
- Resource Type:
- Video
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Video
Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop.
- Keywords:
- Business enterprises -- Technological innovations Artificial intelligence
- Resource Type:
- Video
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Video
Haley Van Dyck is transforming the way America delivers critical services to everyday people. At the United States Digital Service, Van Dyck and her team are using lessons learned by Silicon Valley and the private sector to improve services for veterans, immigrants, the disabled and others, creating a more awesome government along the way. "We don't care about politics," she says. "We care about making government work better, because it's the only one we've got."
- Subjects:
- Management of Health Care Services and Management
- Keywords:
- Organizational change
- Resource Type:
- Video
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Video
If you want to build a business that lasts, there may be no better place to look for inspiration than your own immune system. Join strategist Martin Reeves as he shares startling statistics about shrinking corporate life spans and explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
- Subjects:
- Management
- Keywords:
- Success in business Leadership Industrial management
- Resource Type:
- Video
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Video
"The only way we're going to make substantial progress on the challenging problems of our time is for business to drive the solutions," says social impact strategist Wendy Woods. In a data-packed talk, Woods shares a fresh way to assess the impact all parts of business can have on all parts of society, and then adjust them to not only do less harm but actually improve things. Learn more about how executives can move beyond corporate social responsibility to "total societal impact" -- for the benefit of both a company's bottom line and society at large.
- Subjects:
- Corporate Social Responsibility
- Keywords:
- Industries -- Social aspects Social responsibility of business
- Resource Type:
- Video
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Video
How can technology help improve our quality of life? How can we navigate the world without using the sense of vision? Inventor and IBM Fellow Chieko Asakawa, who's been blind since the age of fourteen, is working on answering these questions. In a charming demo, she shows off some new technology that's helping blind people explore the world ever more independently ... because, she suggests, when we design for greater accessibility, everyone benefits.
- Subjects:
- Technology, Communication Design, and Computing
- Keywords:
- Assistive computer technology Self-help devices for people with disabilities
- Resource Type:
- Video
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Video
It's an increasingly common sight in hospitals around the world: a nurse measures our height, weight, blood pressure, and attaches a glowing plastic clip to our finger. Suddenly, a digital screen reads out the oxygen level in our bloodstream. How did that happen? Sajan Saini shows how pairing light with integrated photonics is leading to new medical technologies and less invasive diagnostic tools.
- Subjects:
- Biomedical Engineering, Electronic and Information Processing, and Health Sciences
- Keywords:
- Medical technology Diagnosis
- Resource Type:
- Video
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Video
In the US, the very same blood test can cost $19 at one clinic and $522 at another clinic just blocks away -- and nobody knows the difference until they get a bill weeks later. Journalist Jeanne Pinder says it doesn't have to be this way. She's built a platform that crowdsources the true costs of medical procedures and makes the data public, revealing the secrets of health care pricing. Learn how knowing what stuff costs in advance could make us healthier, save us money -- and help fix a broken system.
- Subjects:
- Management of Health Care Services and Health Sciences
- Keywords:
- Medical care -- Cost control Medical care Cost of
- Resource Type:
- Video
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Others
If you want to build a team of innovative problem-solvers, you should value the humanities just as much as the sciences, says entrepreneur Eric Berridge. He shares why tech companies should look beyond STEM graduates for new hires -- and how people with backgrounds in the arts and humanities can bring creativity and insight to technical workplaces.
- Keywords:
- Science the humanities Vocational guidance
- Resource Type:
- Others
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Video
There's no better way to stop a disease than to catch and treat it early, before symptoms occur. That's the whole point of medical screening techniques like radiography, MRIs and blood tests. But there's one medium with overlooked potential for medical analysis: your breath. Technologist Julian Burschka shares the latest in the science of breath analysis -- the screening of the volatile organic compounds in your exhaled breath -- and how it could be used as a powerful tool to detect, predict and ultimately prevent disease.
- Subjects:
- Health Sciences
- Keywords:
- Medicine Preventive Respiration
- Resource Type:
- Video
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e-journal
Science has been at the center of important scientific discovery since its founding in 1880—with seed money from Thomas Edison. Today, Science continues to publish the very best in research across the sciences, with articles that consistently rank among the most cited in the world. In the last half century alone, Science published: The entire human genome for the first time Never-before seen images of the Martian surface The first studies tying AIDS to human immunodeficiency virus
- Keywords:
- Science Science -- Periodicals
- Resource Type:
- e-journal
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Video
Ever wondered how your smartphone works? Take a journey down to the atomic level with scientist Cathy Mulzer, who reveals how almost every component of our high-powered devices exists thanks to chemists -- and not the Silicon Valley entrepreneurs that come to most people's minds. As she puts it: "Chemistry is the hero of electronic communications."
- Subjects:
- Chemistry
- Keywords:
- Photolithography Chemistry Smartphones Telecommunication
- Resource Type:
- Video