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Imagine you were asked to invent something new. It could be whatever you want, made from anything you choose, in any shape or size. That kind of creative freedom sounds so liberating, doesn’t it? Or ... does it? if you're like most people you’d probably be paralyzed by this task. Why? Brandon Rodriguez explains how creative constraints actually help drive discovery and innovation.
- Keywords:
- Creative ability Inventions Problem solving
- Resource Type:
- Video
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
- Resource Type:
- Others
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Video
Nearly every other year the transistors that power silicon computer chip shrink in size by half and double in performance, enabling our devices to become more mobile and accessible. But what happens when these components can't get any smaller? George Tulevski researches the unseen and untapped world of nanomaterials. His current work: developing chemical processes to compel billions of carbon nanotubes to assemble themselves into the patterns needed to build circuits, much the same way natural organisms build intricate, diverse and elegant structures. Could they hold the secret to the next generation of computing?
- Subjects:
- Nanotechnology and Electric and information Engineering
- Keywords:
- Nanoelectromechanical systems Nanotechnology
- Resource Type:
- Video
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Video
"We've been promised a future of chrome -- but what if the future is fleshy?" asks biological designer Christina Agapakis. In this awe-inspiring talk, Agapakis details her work in synthetic biology -- a multidisciplinary area of research that pokes holes in the line between what's natural and artificial -- and shares how breaking down the boundaries between science, society, nature and technology can lead us to imagine different possible futures.
- Subjects:
- Technology and Biology
- Keywords:
- Synthetic biology Sci9ence -- Social aspects
- Resource Type:
- Video
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Video
Designer and architect Neri Oxman is leading the search for ways in which digital fabrication technologies can interact with the biological world. Working at the intersection of computational design, additive manufacturing, materials engineering and synthetic biology, her lab is pioneering a new age of symbiosis between microorganisms, our bodies, our products and even our buildings.
- Subjects:
- Biotechnology and Chemical and Bioprocess Technology
- Keywords:
- Biotechnology Biosynthesis -- Industrial applications
- Resource Type:
- Video
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Video
How can technology help improve our quality of life? How can we navigate the world without using the sense of vision? Inventor and IBM Fellow Chieko Asakawa, who's been blind since the age of fourteen, is working on answering these questions. In a charming demo, she shows off some new technology that's helping blind people explore the world ever more independently ... because, she suggests, when we design for greater accessibility, everyone benefits.
- Subjects:
- Technology, Communication Design, and Computing
- Keywords:
- Assistive computer technology Self-help devices for people with disabilities
- Resource Type:
- Video
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Video
It's an increasingly common sight in hospitals around the world: a nurse measures our height, weight, blood pressure, and attaches a glowing plastic clip to our finger. Suddenly, a digital screen reads out the oxygen level in our bloodstream. How did that happen? Sajan Saini shows how pairing light with integrated photonics is leading to new medical technologies and less invasive diagnostic tools.
- Subjects:
- Biomedical Engineering, Electronic and Information Processing, and Health Sciences
- Keywords:
- Medical technology Diagnosis
- Resource Type:
- Video
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Video
Naming science as his chief inspiration, Mathieu Lehanneur shows a selection of his ingenious designs -- an interactive noise-neutralizing ball, an antibiotic course in one layered pill, asthma treatment that reminds kids to take it, a living air filter, a living-room fish farm and more.
- Keywords:
- Creative ability in science Creative ability in technology Inventions
- Resource Type:
- Video
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Video
Hidden truths permeate our world; they're inaccessible to our senses, but math allows us to go beyond our intuition to uncover their mysteries. In this survey of mathematical breakthroughs, Fields Medal winner Cédric Villani speaks to the thrill of discovery and details the sometimes perplexing life of a mathematician. "Beautiful mathematical explanations are not only for our pleasure," he says. "They change our vision of the world."
- Subjects:
- Mathematics and Statistics
- Keywords:
- Mathematics
- Resource Type:
- Video
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Video
Irina Kareva translates biology into mathematics and vice versa. She writes mathematical models that describe the dynamics of cancer, with the goal of developing new drugs that target tumors. "The power and beauty of mathematical modeling lies in the fact that it makes you formalize, in a very rigorous way, what we think we know," Kareva says. "It can help guide us to where we should keep looking, and where there may be a dead end." It all comes down to asking the right question and translating it to the right equation, and back.
- Subjects:
- Health Sciences and Mathematics and Statistics
- Keywords:
- Cancer -- Mathematical models Cancer cells -- Mathematical models
- Resource Type:
- Video
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Others
If you want to build a team of innovative problem-solvers, you should value the humanities just as much as the sciences, says entrepreneur Eric Berridge. He shares why tech companies should look beyond STEM graduates for new hires -- and how people with backgrounds in the arts and humanities can bring creativity and insight to technical workplaces.
- Keywords:
- Science the humanities Vocational guidance
- Resource Type:
- Others
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Video
Why is there something rather than nothing? Why does so much interesting stuff exist in the universe? Particle physicist Harry Cliff works on the Large Hadron Collider at CERN, and he has some potentially bad news for people who seek answers to these questions. Despite the best efforts of scientists (and the help of the biggest machine on the planet), we may never be able to explain all the weird features of nature. Is this the end of physics? Learn more in this fascinating talk about the latest research into the secret structure of the universe.
- Subjects:
- Physics
- Keywords:
- Particles (Nuclear physics) -- Research
- Resource Type:
- Video
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Video
James Beacham looks for answers to the most important open questions of physics using the biggest science experiment ever mounted, CERN's Large Hadron Collider. In this fun and accessible talk about how science happens, Beacham takes us on a journey through extra-spatial dimensions in search of undiscovered fundamental particles (and an explanation for the mysteries of gravity) and details the drive to keep exploring.
- Subjects:
- Physics
- Keywords:
- Particles (Nuclear physics) -- Research Astrophysics Nuclear astrophysics
- Resource Type:
- Video
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Video
As quantum computing matures, it's going to bring unimaginable increases in computational power along with it -- and the systems we use to protect our data (and our democratic processes) will become even more vulnerable. But there's still time to plan against the impending data apocalypse, says encryption expert Vikram Sharma. Learn more about how he's fighting quantum with quantum: designing security devices and programs that use the power of quantum physics to defend against the most sophisticated attacks.
- Subjects:
- Electronic and Information Engineering, Physics, and Computing
- Keywords:
- Quantum computing Data encryption (Computer science)
- Resource Type:
- Video
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Video
Sue Desmond-Hellmann is using precision public health -- an approach that incorporates big data, consumer monitoring, gene sequencing and other innovative tools -- to solve the world's most difficult medical problems. It's already helped cut HIV transmission from mothers to babies by nearly half in sub-Saharan Africa, and now it's being used to address alarming infant mortality rates all over the world. The goal: to save lives by bringing the right interventions to the right populations at the right time.
- Subjects:
- Health Sciences and Biology
- Keywords:
- Medicial informatics Big data Public health
- Resource Type:
- Video
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Video
There's no better way to stop a disease than to catch and treat it early, before symptoms occur. That's the whole point of medical screening techniques like radiography, MRIs and blood tests. But there's one medium with overlooked potential for medical analysis: your breath. Technologist Julian Burschka shares the latest in the science of breath analysis -- the screening of the volatile organic compounds in your exhaled breath -- and how it could be used as a powerful tool to detect, predict and ultimately prevent disease.
- Subjects:
- Health Sciences
- Keywords:
- Medicine Preventive Respiration
- Resource Type:
- Video
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Video
Can we make tattoos both beautiful and functional? Nanotechnologist Carson Bruns shares his work creating high-tech tattoos that react to their environment -- like color-changing ink that can tell you when you're getting a sunburn -- and shows exciting ways they can deliver real-time information about our health.
- Subjects:
- Health Technology and Informatics and Biology
- Keywords:
- Tattooing -- Health aspects
- Resource Type:
- Video
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Video
What if we could use biology to restore our balance with nature without giving up modern creature comforts? Advocating for a new kind of environmentalism, scientist and entrepreneur Emily Leproust rethinks modern sustainability at the molecular level, using synthetic biology to create green alternatives. From lab-developed insulin and disease-resistant bananas to airplanes made of super-strong spider silk, she explains how reading and writing DNA can lead to groundbreaking innovations in health, food and materials.
- Subjects:
- Biology
- Keywords:
- Biotechnology Bioengineering
- Resource Type:
- Video