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  • Others 
    Shangri-La Hotel Marketing Case Study | GreatCase100

    Shangri-La Hotel Marketing Case Study | GreatCase100

    This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Live streaming
    Resource Type:
    Others
     
  • Others 
    Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100

    Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100

    This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Restaurant management
    Resource Type:
    Others
     
  • Others 
    Atour & Heytea Co-branding | GreatCase100

    Atour & Heytea Co-branding | GreatCase100

    This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing
    Resource Type:
    Others
     
  • Others 
    RV Travel Marketing Case Study | GreatCase100

    RV Travel Marketing Case Study | GreatCase100

    This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
    Resource Type:
    Others
     
  • Video 
    PAIR distinguished lecture series : artificial intelligence and autonomous systems

    PAIR distinguished lecture series : artificial intelligence and autonomous systems

    In this lecture, Prof. Sifakis will discuss the relevance of existing criteria for comparing human and machine intelligence and show some notable analogies and differences between scientific knowledge and that produced by neural networks. Emphasising that autonomy is an important step towards Artificial General Intelligence (AGI), he will present a characterisation of autonomous systems, and showing key differences with mental systems equipped with common sense knowledge and reasoning, and advocate challenging work directions, including the development of a new foundation for systems engineering and scientific knowledge, and the joint exploration of physical and mental phenomena that embody human intelligence.
    Even date: 3/3/2023
    Speaker: Prof. Joseph Sifakis
    Hosted by: PolyU Academy for Interdisciplinary Research

    Subjects:
    Human-Computer Interaction
    Keywords:
    Artificial intelligence
    Resource Type:
    Video
     
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    Collection

    Great Case of Marketing in the Hospitality and Tourism Industry

    PolyU OER Collections
     
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  • Video 
    習俗與教化——秦漢魏晉國家治理模式的轉形

    習俗與教化——秦漢魏晉國家治理模式的轉形

    古代中國幅員遼闊，習俗各異，如何實行統一管理是一大難題。秦朝用嚴刑峻法移風易俗，激起東方社會的激烈反抗，很快歸於失敗。西漢初年郡國並行，允許東方王國在一定程度上從俗而治。但王國勢力太大，危及國家的統一，文景二帝不得不收奪諸侯王的自治權。為了避免重蹈亡秦覆轍，儒生們提出“德教”主張，其中又包含“以禮為治”和“以德化民”兩種方案。受其影響，武帝以後的朝廷政策繼續表現出大幅度搖擺，至漢末魏晉才確立了基本符合當時國情的治理模式。
    日期：2022年11月22日
    講者：陳蘇鎮博士
    主辦：香港孔子學院, 中國文化學系

    Subjects:
    Chinese Studies
    Keywords:
    Han Dynasty (China) Politics government Jin Dynasty (China : 265-419) China Public administration Qin Dynasty (China)
    Resource Type:
    Video
     
  • Video 
    From Ming Refugees to Qing Subjects: The Transformation of Chinese Diaspora in Southeast Asia, 1650-1700

    From Ming Refugees to Qing Subjects: The Transformation of Chinese Diaspora in Southeast Asia, 1650-1700

    During the sixteenth and early seventeenth centuries, the relaxation of the Ming sea ban, along with the arrival of the Europeans, generated a multipolar environment in East Asia. It revolved around the intra-Asian exchange centered upon Chinese silk and Japanese silver, and a nascent global flow of New World bullion to China and spices for Western Europe. The situation changed during the mid-seventeenth century amid mounting restrictions on overseas contacts from the Tokugawa shogunate of Japan and the consolidation and militarization of Chinese merchants under the Zheng family. By 1683, when the Qing forced the Zheng to surrender and occupied their bastion of Taiwan, China had achieved naval preeminence in the East Asian sea lanes. Other than a few outposts, the Europeans had largely withdrawn from the area north of island Southeast Asia, which remained under the hegemony of the Dutch East India Company. In 1684, the Qing court legalized private trade and travel abroad, prompting another wave of overseas migration. Authorities in China and across eastern maritime Asia enacted policies that kept the Qing merchants and immigrants separate from the earlier Ming loyalists. Additionally, both groups of Chinese were accorded significant political, economic, and legal privileges. This infrastructure, backed by Qing naval power, paved the way for the “Chinese century” in maritime Asia.
    Even date: 9/11/2022
    Speaker: Dr. Xing Hang
    Hosted by: Confucius Institute of Hong Kong

    Subjects:
    Area Studies and Chinese Studies
    Keywords:
    Qing Dynasty (China) Chinese diaspora Southeast Asia Chinese
    Resource Type:
    Video
     
  • Video 
    中國古典詩歌的鏡頭語言

    中國古典詩歌的鏡頭語言

    中國古典詩歌非常善於運用視覺畫面來進行情感表達。在這個時候，視覺畫面就類似一種鏡頭語言，它不需要對白旁白，就能使觀眾理解作者希望表達什麼。講座將選取經典詩作，分析其中的運鏡和剪輯技巧，以及這些鏡頭語言可以激發的心理效果。
    日期：2022年10月28日
    講者：于溯博士
    主辦：香港孔子學院

    Subjects:
    Chinese Literature
    Keywords:
    Chinese poetry Criticism interpretation etc.
    Resource Type:
    Video
     
  • Video 
    左江沿岸崖壁上駱越文明的投影——花山岩畫的科技與文化解讀

    左江沿岸崖壁上駱越文明的投影——花山岩畫的科技與文化解讀

    世界遺產「左江花山岩畫文化景觀」，綿延105公里，其中最大的單幅岩畫有8000平米。這一遺產有八個謎：何人、何時、出於什麼目的，投入如此巨大的人力物力，在懸崖峭壁之上繪製令人震撼的岩畫群？是用什麼顏料繪製千年不褪色？是怎樣畫上去的？為什麼人的圖像都是蛙形？岩畫中有數百面銅鼓，為什麼？為何這一世界遺產叫「文化景觀」？如今在廣西少數民族地區還有哪些岩畫遺風？
    日期：2022年10月13日
    講者：萬輔彬教授
    主辦：香港孔子學院, 中國文化學系

    Subjects:
    Chinese Studies
    Keywords:
    Rock paintings China -- Zuo River Valley
    Resource Type:
    Video