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Creativity and Innovation
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MOOC
This course deals directly with your ability for creativity which is a critical skill in any field. It focuses on divergent thinking, the ability to develop multiple ideas and concepts to solve problems. Through a series of creativity building exercises, short lectures, and readings, learners develop both an understanding of creativity and increase their own ability.
This course will help you understand the role of creativity and innovation in your own work and in other disciplines. It will challenge you to move outside of your existing comfort zone and to recognize the value of that exploration. This course will help you understand the importance of diverse ideas, and to convey that understanding to others.
The principal learning activity in the course is a series of "differents" where you are challenged to identify and change your own cultural, habitual, and normal patterns of behavior. Beginning with a prompt, e.g. "eat something different", you will begin to recognize your own = limits and to overcome them. In addition, you are encouraged to understand that creativity is based on societal norms, and that by it's nature, it will differ from and be discouraged by society. In this course, the persistence of the creative person is developed through practice. At the same time, these exercises are constrained by concerns of safety, legality, and economics, which are addressed in their creative process.
- Keywords:
- Creative thinking Change Problem solving Critical thinking
- Resource Type:
- MOOC
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Macau (Special Administrative Region) Tourism -- Marketing
- Resource Type:
- Others
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Others
The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing
- Resource Type:
- Others
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Others
With the camping industry in China experiencing steady growth, the Grand Bay Hotel Zhuhai has launched the Starry Sky Tent Festival to cater to the changing preferences of consumers. The festival targets families seeking safe and affordable alternatives to traditional travel. Through targeted marketing and personalized experiences, the hotel promotes family-friendly activities and educational entertainment. Customized packages, including themed tents and personalized workouts, enhance the visitor experience. The festival has successfully attracted families, generating significant revenue and gaining potential customers. However, challenges remain in ensuring safety, creating differentiated products, and keeping up with evolving consumer preferences. Further innovation and investment are required to provide personalized and educational experiences for families, ensuring a competitive edge in the market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
The QS Stars Reimagine Education Awards, backed by the Wharton School, describes itself as “ The global awards for innovative higher education pedagogies enhancing learning and employability”. Over the past few years PolyU has enjoyed much success at these awards with multiple shortlisted and winning entries. In this briefing, Reimagine Education Regional Award 2022: Asia Gold Award winner Dr. Kitty Chan (SN) will share her insights on converting great educational innovations into award-winning applications, as well as the hints on preparing the application materials. EDC and IPAO representatives will provide additional information to support colleagues who are interested in submitting their applications.
Event Date: 27/6/2023
Facilitator(s): Chan Kitty (SN), Anna Seto (IPAO), Kevinia Cheung (EDC), Kai Pan Mark (EDC)
- Keywords:
- Educational innovations Proposal writing for grants Education Higher--Awards
- Resource Type:
- Video
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Others
This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EDC: Impact of changes in the modes of delivery on academic performance by Mr Kenneth Tam
EDC: Global Classroom for enhancing inter-cultural knowledge by Dr Eric Tsui
ENGL: ENGL online initiatives by Prof. Eric Friginal & Dr Renia Lopez
ISE: Educational research by Dr Y.M.Tang
OUS: Evaluation Study of the Three Offshore Online SL Subjects by Prof. Daniel Shek
Event Date: 22/2/2023
Presenter(s): Mr Kenneth Tam (EDC), Dr Eric Tsui (EDC), Prof. Eric Friginal (ENGL), Dr Renia Lopez (ENGL), Dr Y.M. Tang (ISE), Prof. Daniel Shek (OUS)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video